United States
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United States SEC Launches Educational Gameshow: Crypto Celebrity Endorsement, Easy Money with Guaranteed Returns & Margin Trading

2nd June 2022 | Hong Kong

The Investor Education & Advocacy department of United States Securities & Exchange Commission (SEC) has launched a campaign to educate investors to avoid fraud and to do smart research, with game shows, videos on Crypto celebrity endorsement, making easy money with guaranteed returns, and borrowing for margin trading & investments.  Lori Schock, Director of the United States SEC’s Office of Investor Education and Advocacy: ”Investors are inundated with a lot of so-called ‘investment advice,’ and we encourage investors to outsmart the chatter by doing their own research and going to Investor.gov for information on how to avoid fraud and invest for their future.”

“ Crypto Celebrity Endorsement, Easy Money with Guaranteed Returns & Margin Trading “


Ads & Announcements

United States SEC Investomania campaign below:

United States

30-second TV spot
A game show host asks two contestants to pick a square on a video game board with investment options including: internet rumors, celebrity endorsements, stock tips from your uncle, crypto to the moon, FOMO, meme stocks, tulip bulbs, guaranteed returns, and timing the market. The video is designed to show investors the consequences of their investment decisions and to help investors understand the importance of protecting themselves when making investment decisions. After the contestants make their choices, the video shows, in a fun and comedic way, the consequences of a good or a bad choice.

15-second videos

  • Crypto – In the video, a celebrity encourages investors to take their advice and buy crypto-assets. The video is intended to remind investors not to be tempted by celebrity endorsements and to do their own, independent research when making investment decisions.
  • Easy Money – This video reminds investors that there are no guaranteed financial returns on investments and that every investment – no matter how good it may sound – has a risk.
  • Margin – This video warns investors that borrowing money to invest can be very risky.

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