Hong Kong to Give 500,000 Free Airlines Economy Round-Trip Tickets in Hello Hong Kong Campaign, Starts 1st March 2023 for Southeast Asia, Mainland China in April, Northeast Asia & Other Markets from May
3rd February 2023 | Hong Kong
Hong Kong is giving 500,000 free airlines economy round-trip tickets in and out of Hong Kong (Cathay Pacific Airways, Hong Kong Express, Hong Kong Airlines) in the “Hello Hong Kong Campaign”, starting on 1st March 2023 for Southeast Asia, Mainland China in April, and for Northeast Asia & other markets from May 2023 onwards (till September 2023). Hong Kong International Airport: “The “World of Winners” Tickets Giveaway Campaign sponsored by Airport Authority Hong Kong (AAHK) will be launched on 1 March 2023. Around 500,000 air tickets will be given away to travellers in major passenger markets in support of the Government’s global promotions, with a view to expediting the recovery of the aviation and tourism industries. The majority of the 500,000 tickets will be given away in phases by three home-based airlines, Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines, through their respective channels in major passenger markets. The giveaway will start in Southeast Asia markets on 1 March 2023, followed by the Mainland, Northeast Asia and other markets, continuing for about six months. The airlines’ marketing and promotion will begin in late February. Inbound passengers who win the giveaway tickets will also enjoy special offers on hotel accommodation, shopping and entertainment offered by business partners who join the promotional activities.” More info below | Visit: “World of Winners” Tickets Giveaway Campaign
“ Hong Kong to Give 500,000 Free Airlines Economy Round-Trip Tickets in Hello Hong Kong Campaign, Starts 1st March 2023 for Southeast Asia, Mainland China in April, Northeast Asia & Other Markets from May “
Jack So, Chairman of AAHK: “We bought the tickets from the airlines during the most difficult time under the pandemic, and that is a testament to our confidence in the future of Hong Kong’s aviation industry. The campaign will generate a multiplier effect on boosting air traffic and enormous publicity for Hong Kong. Since the relaxation of travel restrictions and quarantine requirements for inbound travellers last year, passenger traffic at Hong Kong International Airport (HKIA) has started to pick up, especially in the last quarter. We also have had a good start of 2023 with the resumption of normal travel with the Mainland. HKIA has always been a major international aviation hub. We are confident that passenger traffic will continue to rise.”
Hong Kong Tourism Board
Hong Kong is ready to welcome visitors from all around the world once again with open arms and open doors. With the launch of the global promotional campaign “Hello Hong Kong” today, Hong Kong is sending its greatest welcome to the world with 500,000 free air tickets, as well as city-wide offers covering “Hong Kong Goodies” visitor consumption vouchers, to entice travellers to come to experience Hong Kong’s diverse appeals.
Dr Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB), said: “Hong Kong is back on the map for global travellers, with more excitement to offer than ever before. We are extending a biggest welcome to the world through the ‘Hello Hong Kong’ campaign, inviting friends from everywhere as they return to one of the world’s greatest tourism destinations. I am confident that Hong Kong’s vibrant east-meets-west culture, together with our iconic and brand-new attractions and immersive experiences will attract travellers back for an epic, unforgettable journey.”
HKTB Executive Director Mr Dane Cheng presented the Board’s key strategies and initiatives in reviving tourism at the press conference today (2 Feb), including:
1. Saying Hello from Hong Kong to the World
The “Hello Hong Kong” promotional campaign is being rolled out worldwide today to send the positive message that Hong Kong is back with signature and new exciting experiences awaiting visitors, in light of the lifting of all entry restrictions to Hong Kong.
The campaign includes a series of vibrant promotional contents, which will be broadcast on 3,000 platforms worldwide. A series of thematic videos will feature business leaders, social influencers, Hong Kong Super Fans, and Hong Kong celebrities including Cantopop legends Aaron Kwok, Sammi Cheng and Kelly Chen, showcasing the city’s array of thrilling new experiences.
2. Welcoming Global Travellers with An Unprecedented Giveaway
To entice globetrotters to embark on a long-awaited visit to Hong Kong, 500,000 free tickets will be given away by the Airport Authority Hong Kong to different markets in phases, through three home-based carriers namely Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines, starting from March.
An array of enticing welcoming offers from over 16,000 outlets across the city have been put together by the HKTB and the tourism and hospitality sectors to welcome back visitors. Among which, at the initial stage, at least 1 million “Hong Kong Goodies” visitor consumption vouchers of value over HK$100 each will be given out, covering a complimentary welcome drink at participating bars, restaurants, and hotels, or a cash voucher to be redeemed in the transportation, culinary and retail sectors, and attractions.
3. Showcasing Hong Kong’s New Experiences and Events
The whole city cheers on to greet visitors with new and upgraded attractions introduced in the past few years and its all-time-iconic experiences. Most notable among the dozens of new developments are M+ and Hong Kong Palace Museum at the West Kowloon Cultural District, the new sixth-generation Peak Tram, Water World Ocean Park, new night-time show “Momentous” at Hong Kong Disneyland and enhanced waterfront promenades offering spectacular new ways to admire Victoria Harbour.
In addition, Hong Kong will host a year-round calendar of more than 250 events and festivals across 2023. Highlights include the Hong Kong Marathon, the Clockenflap music festival, Art Basel, the Museum Summit 2023, Hong Kong Rugby Sevens, Hong Kong Wine and Dine Festival and New Year Countdown Celebrations, showcasing the dynamic and diverse appeal of the city.
With its peerless facilities, events spaces and networking opportunities, Hong Kong has more than 100 international MICE events planned for 2023, providing excellent platforms for different sectors to seize business opportunities.
Hong Kong Chief Executive John Lee: “Hello Hong Kong” Campaign launched to promote Hong Kong around the world
The Chief Executive, Mr John Lee, officiated at the “Hello Hong Kong” Campaign Launch Ceremony today (February 2), to unveil a series of promotional activities and highlight the many new attractions, developments and opportunities for visitors coming to Hong Kong.
Speaking at the ceremony, Mr Lee said that as Hong Kong is now in a new phase of advancing from stability to prosperity and is seamlessly connected to the Mainland and the rest of the world, it is the perfect time for tourists, investors, entrepreneurs and innovators to come and experience the vibrancy of the city and seize opportunities to flourish.
“Hello Hong Kong” is a large-scale global promotional campaign focusing on four major areas. They include:
(i) “Hello Hong Kong” as the over-arching theme to attract visitors to the city: distributing 500,000 free air tickets and welcoming people from around the world to come and experience the hospitality of Hong Kong in person. Over the past few years, a number of major new attractions have opened, including the Hong Kong Palace Museum and M+ museum at the West Kowloon Cultural District, providing visitors with more exciting experiences. There are also various special offers, cash vouchers and other incentives to enrich their itinerary in Hong Kong.
(ii) Sponsored visits for prominent guests: inviting business leaders, political dignitaries, media representatives and influential figures to come and experience the real Hong Kong, understand the latest developments, unlimited opportunities and new tourist attractions on offer in Asia’s world city and share good stories of Hong Kong with their friends and contacts at home.
(iii) Going out to tell good Hong Kong stories: the Government will lead and organise different delegations to the Mainland and overseas countries to introduce the unparalleled strengths of the city under “One Country, Two Systems”, to tell the good stories of Hong Kong, and to promote business, tourism and cultural exchanges.
(iv) Launching more MICE and mega events: major events on finance, economy, innovation and technology, sports, arts and culture as well as wine and dine events, together with large-scale international conventions and exhibitions, are coming back one after another, reviving the city’s MICE tourism sector. In the coming two months, a variety of large-scale events will take place, including the Hong Kong Marathon, Hong Kong Sevens, Trailwalker, Art Basel Hong Kong, Museum Summit, Hong Kong Arts Festival, Hong Kong International Jewllery Show, WOW Summit Hong Kong and Vis East Moot.
Mr Lee added that Hong Kong is ready to welcome tourists from the Mainland and overseas to explore the city’s diversity and opportunities.
Speaking at a press conference immediately after the Launch Ceremony, the Financial Secretary, Mr Paul Chan, said the “Hello Hong Kong” campaign would tell people around the world that Hong Kong is “back” again. The Government and the Hong Kong Inc. partner organisations will go all out to showcase and promote the city’s new bright economic prospects, new cultural vision as well as new tourism and mega event experiences. The newly-established Task Force on Promoting and Branding Hong Kong will seize this timely opportunity to devise narratives to proactively demonstrate Hong Kong’s new strengths.
Apart from Mr Lee and Mr Chan, other officiating guests at the Launch Ceremony included the Chief Secretary for Administration, Mr Chan Kwok-ki; the President of the Legislative Council, Mr Andrew Leung; the Secretary for Culture, Sports and Tourism, Mr Kevin Yeung; the Secretary for Financial Services and the Treasury, Mr Christopher Hui; the Secretary for Commerce and Economic Development, Mr Algernon Yau; the Secretary for Innovation, Technology and Industry, Professor Sun Dong; the Chairman of the Hong Kong Tourism Board (HKTB), Dr YK Pang; the Chairman of the Hong Kong Trade Development Council, Dr Peter Lam; and, the Chairman of the Airport Authority Hong Kong (AAHK), Mr Jack So.
Mr Kevin Yeung, Mr Christopher Hui, Mr Algernon Yau and Professor Sun Dong together with the Director of Information Services, Mr Fletch Chan, the Executive Director of the HKTB, Mr Dane Cheng, and the Chief Executive Officer of the AAHK, Mr Fred Lam, also attended the press conference to brief media on relevant publicity strategies and promotional events.
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