United States Beauty Giant $6.3 Billion e.l.f. Beauty Buys Skincare & Makeup Lifestyle Brand rhode for $1 Billion ($800 Million + $200 Million Future Potential Payout), rhode Founded in 2022 by American Model Hailey Rhode Bieber (Age 28) Who is the Sister of Hollywood Actor Stephen Baldwin (Age 59) & Wife of Canada Pop Star Justin Bieber
30th May 2025 | Hong Kong
United States beauty giant e.l.f. Beauty ($6.3 billion market value) has announced to buy skincare & makeup lifestyle brand rhode for $1 billion ($800 million + $200 million future potential payout). rhode was founded in 2022 by American model Hailey Rhode Bieber (age 28), who is the sister of Hollywood actor Stephen Baldwin (age 59) and wife of Canada pop star Justin Bieber. rhode – rhode is a collection of curated skincare and hybrid makeup essentials with efficacious, intentional formulas that hydrate and nourish the skin barrier. Launched by Bieber in 2022, rhode was born from a need for high-performance, skincare essentials you can use every day. After years of working as a fashion model with the best makeup artists and skincare experts, Bieber noticed a gap in the industry and created a simplified product lineup that wasn’t based on trends, overly expensive ingredients, or a 15-minute routine. rhode’s formulas are developed with all skin types in mind, purposeful ingredients at efficacious levels, and backed by a team of skin care experts, from top cosmetics chemists, dermatologists and makeup artists, to leading voices in the skincare industry. Beyond its product, rhode brings the brand to life in new and immersive ways, creating a world of rhode through high-impact campaigns, innovative IRL activations and close community engagement. e.l.f. Beauty – e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. Our brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free and we proudly stand as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts.
“ United States Beauty Giant $6.3 Billion e.l.f. Beauty Buys Skincare & Makeup Lifestyle Brand rhode for $1 Billion ($800 Million + $200 Million Future Potential Payout), rhode Founded in 2022 by American Model Hailey Rhode Bieber (Age 28) Who is the Sister of Hollywood Actor Stephen Baldwin (Age 59) & Wife of Canada Pop Star Justin Bieber “
United States Beauty Giant $6.3 Billion e.l.f. Beauty Buys Skincare & Makeup Lifestyle Brand rhode for $1 Billion ($800 Million + $200 Million Future Potential Payout), rhode Founded in 2022 by American Model Hailey Rhode Bieber (Age 28) Who is the Sister of Hollywood Actor Stephen Baldwin (Age 59) & Wife of Canada Pop Star Justin Bieber
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