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English Premier League Liverpool Football Club Legendary Football Star Sir Kenny Dalglish to Launch Sports Investment Platform Keeps in 2025, Allows Sports Investment in Minority Stakes, Income Sharing Agreements & Sale-&-Leasebacks, Founded in 2023 by Sir Kenny Dalglish, FIFA Agent Liam Canning & Ross Yehia

27th August | Hong Kong 

English Premier League Liverpool Football Club legendary football star Sir Kenny Dalglish is launching a sports investment platform Keeps in 2025, with the platform allowing sports investment in minority stakes, income sharing agreements & sale-&-leasebacks.  Keeps was founded in 2023 by Sir Kenny Dalglish, FIFA agent Liam Canning & Ross Yehia.  Keeps – Keeps isn’t just a platform, it’s a game-changing way to unite fans, clubs and investors by providing greater ownership in regulated sports assets through a trusted, easy-to-use public market experience.   Sport is now a win-win. Fans unlock new opportunities for personal investment, while sports organisations gain deeper audience insights to grow, engage and deliver what fans truly want.  Keeps disrupts traditional sports financing by unlocking new sources of capital for rights holders—faster, on better terms, and without compromising control. Our regulated, innovative AI- and data-driven platform connects fans, alumni, institutional, and retail investors with previously inaccessible private sports assets. Keeps ensures transparent pricing, easier transactions, and lower minimum investment requirements—making trading private sports assets as simple as trading public stocks.

“ English Premier League Liverpool Football Club Legendary Football Star Sir Kenny Dalglish to Launch Sports Investment Platform Keeps in 2025, Allows Sports Investment in Minority Stakes, Income Sharing Agreements & Sale-&-Leasebacks, Founded in 2023 by Sir Kenny Dalglish, FIFA Agent Liam Canning & Ross Yehia “

 



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English Premier League Liverpool Football Club Legendary Football Star Sir Kenny Dalglish to Launch Sports Investment Platform Keeps in 2025, Allows Sports Investment in Minority Stakes, Income Sharing Agreements & Sale-&-Leasebacks, Founded in 2023 by Sir Kenny Dalglish, FIFA Agent Liam Canning & Ross Yehia

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