Canada $2.3 Trillion Financial Services Group Great-West Lifeco Launches New Brand Keyridge Asset Management for European Asset Management Businesses with $178 Billion AUM, European Asset Management Businesses are ILIM, Setanta & Canada Life Asset Management, Keyridge Asset Management CEO is Patrick Burke
12th November | Hong Kong
Canada financial services group ($2.3 trillion AUM) Great-West Lifeco has announced the launch of a new brand Keyridge Asset Management for European asset management businesses with $178 billion AUM. The European asset management businesses are ILIM, Setanta & Canada Life Asset Management. Keyridge Asset Management CEO is Patrick Burke. Announcement (11/11/25): “ Great-West Lifeco Inc. (“Lifeco”) (TSX: GWO), an international financial services holding company whose brands Canada Life, Irish Life, and Empower collectively include CAD$3.3 trillion in client assets* today unveiled Keyridge Asset Management, the new global brand for its European Asset Management businesses. This integration enhances brand strength, broadens product offerings, and creates a European investment hub to support third-party distribution growth. With over GBP135 billion in combined assets under management*, Keyridge is primed for ambitious expansion in the UK. The firm already boasts a proven track record in delivering flexible, tailored strategies to meet evolving client needs, with a distinguished history of growth and excellent service for customers. The launch of Keyridge will underscore Lifeco’s deepening commitment to clients and long-term growth in one of the world’s most dynamic asset management markets, by combining the European asset management businesses of Canada Life Asset Management, Setanta Asset Managers and Irish Life Investment Managers to create a new force in the UK market. The move enhances the combined firms’ capacity and capability to deliver ever more innovative and effective investment solutions to clients as well as to a broader audience in a key growth market. This will build on the firm’s success which has led to it being recognised as a market-leading provider of multi-asset solutions, fundamental equities and systematic quant and bespoke indexation. Top-quartile performance and global consultant ratings have seen AUM triple in the past decade. The ILIM and Setanta brands will continue to operate in Ireland, while CLAM will remain active in the UK, managing general account assets for Lifeco’s companies and partnering to deliver fixed interest fund management solutions to clients both in the UK and internationally. Keyridge is powered by a 300-strong global team, led by Chief Executive Patrick Burke, and the firm’s ongoing investment in, and additional recruitment of, well known industry experts reflect its commitment to expanding Lifeco’s asset management presence in the UK market. Keyridge’s independently rated operational platform sets it apart, enabling seamless integration across strategies and delivering outstanding execution for wealth advisers and their clients.”
“ Canada $2.3 Trillion Financial Services Group Great-West Lifeco Launches New Brand Keyridge Asset Management for European Asset Management Businesses with $178 Billion AUM, European Asset Management Businesses are ILIM, Setanta & Canada Life Asset Management, Keyridge Asset Management CEO is Patrick Burke “
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Patrick Burke, CEO, Keyridge Asset Management: “Launching Keyridge in the UK reflects both our confidence in this market and our commitment to serving clients in one of the world’s most influential financial centres. Keyridge will provide UK wealth advisers and customers with the focus and expertise of our specialist investment management teams, combined with the scale, support and efficiency that goes with being part of a CAD$3 trillion global financial services group. Our ability to connect the full breadth of our investment expertise with a highly adaptable platform and partnership-driven culture means we can deliver solutions that truly align with our clients’ priorities.”
Lindsey Rix-Broom, CEO Europe, Great-West Lifeco: “Today’s announcement is a clear demonstration of our ambition to build a truly global asset management platform. By bringing together the strengths of ILIM, Setanta, and Canada Life Asset Management, we are creating a business with the scale, expertise and agility needed to thrive in the UK’s dynamic market. Combining these businesses allows us to harness the best of our talent, technology and investment capabilities, ensuring we are well positioned to realise our vision for Keyridge and for our clients.”
Great-West Lifeco – Great-West Lifeco is a financial services holding company focused on building stronger, more inclusive and financially secure futures. We operate in Canada, the United States and Europe under the brands Canada Life, Empower and Irish Life. Together we provide wealth, retirement, workplace benefits and insurance and risk solutions to our over 40 million customer relationships. As of September 30, 2025, Great-West Lifeco’s total client assets were $3.3 trillion.Great-West Lifeco trades on the Toronto Stock Exchange (TSX) under the ticker symbol GWO and is a member of the Power Corporation group of companies.
Canada $2.3 Trillion Financial Services Group Great-West Lifeco Launches New Brand Keyridge Asset Management for European Asset Management Businesses with $178 Billion AUM, European Asset Management Businesses are ILIM, Setanta & Canada Life Asset Management, Keyridge Asset Management CEO is Patrick Burke
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