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UK London-Listed $50 Billion Alcohol Giant Diageo to Sell All 65% Stake in Kenya Beverage Business East African Breweries (EABL) & Kenya Spirits Business UDVK Stake to Japan $15 Billion Beverage & Food Giant Asahi Group for $2.3 Billion

18th December | Hong Kong 

UK London-listed alcohol giant Diageo ($50 billion market value) has announced to sell all 65% stake in Kenya beverage business East African Breweries (EABL) & Kenya spirits business UDVK stake to Japan beverage & food giant Asahi Group ($15 billion market value) for $2.3 billion.  Diageo – Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan’s whiskies, Smirno and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.  Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.  Celebrating life, every day, everywhere.  Asahi – Asahi is a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. Our mission is to deliver on our great taste promise and bring more fun to life. Established in Japan in 1889, the Group has always been committed to innovation and quality. This dedication has brought together iconic brands and the expertise of renowned breweries from around the world, including those with a rich heritage spanning over centuries. Our approach has culminated in a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. “Make the world shine” articulates Asahi Group’s commitment to build connections among people, thereby paving the way for a sustainable future together. Through these connections, we can contribute to a brighter world, both today and in the future. With a global presence primarily in Japan & East Asia, Europe, Asia Pacific, we provide over 10 billion liters of beverages to consumers worldwide and generate revenues of over JPY 2.9 trillion annually (c. USD 19bn). Headquartered in Japan, Asahi Group Holdings is listed on the Tokyo Stock Exchange.  EABL – EABL is a regional leader in beverage alcohol with an exceptional collection of brands across beer and spirits. Although the business is concentrated on three core markets of Kenya, Uganda and Tanzania, its products are sold in more than 10 countries across Africa and beyond. The brands are an outstanding combination of local jewels and international premium spirits. These include among others Tusker, Guinness, Bell Lager, Serengeti Lager, Kenya Cane, Chrome Vodka, Johnnie Walker, Captain Morgan and Smirnoff.  EABL’s performance ambition is to be one of the best performing, most trusted and respected consumer products companies in Africa. It is proud of the brands that it makes and the enjoyment that they give to millions. EABL is passionate about alcohol playing a positive role in society as part of a balanced lifestyle.

“ UK London-Listed $50 Billion Alcohol Giant Diageo to Sell All 65% Stake in Kenya Beverage Business East African Breweries (EABL) & Kenya Spirits Business UDVK Stake to Japan $15 Billion Beverage & Food Giant Asahi Group for $2.3 Billion “

 



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UK London-Listed $50 Billion Alcohol Giant Diageo to Sell All 65% Stake in Kenya Beverage Business East African Breweries (EABL) & Kenya Spirits Business UDVK Stake to Japan $15 Billion Beverage & Food Giant Asahi Group for $2.3 Billion

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