PwC Global Investor Survey 2025
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PwC Global Investor Survey 2025: 1,074 Investment Professionals with $75 Billion AUM (Median), Economic Growth to Increase in Next 12 months 61%, Top 5 Threats to Companies – Cyber Risks, Technological Disruption, Inflation, Macroeconomic Volatility, Geopolitical Conflict, Asset Class Focus – Public Listed Equity 68%, Private Equity 66%, Fixed Income 64%, Physical Investments (Eg. Infrastructure, Real Estate) 53%, Top 5 Countries for investments – United States 72%, United Kingdom 55%, Germany 46%, France 39%, Canada 38%, Top 3 Industries for Investment – Financial Services 87%, TMT (Technology, Media & Telecoms) 68%, Industrials & Services 52%, Top 5 Countries to Attract Most Investments – United States 67%, India 45%, China Mainland 32%, UK 26%, UAE 26%, Top 6 Sectors to Attract Most Investments – Technology 61%, Asset & Wealth Management 25%, Power & Utilities 24%, Banking & Capital Markets 19%, Health Services 19%, Aerospace & Defence 19%

8th January | Hong Kong 

PwC has released the PwC Global Investor Survey 2025, providing key investment insights from 1,074 investment professionals (> 50% respondents with more than $50 billion AUM) from investment firms, banks, private equity, venture capital, hedge funds, pension funds, sovereign wealth funds & financial institutions.  Investment Professionals – 1,074.  Median AUM – $75 billlion AUM.  Industries – Banks, Private Equity, Venture Capital, Hedge Funds, Pension Funds, Sovereign Wealth Funds, Financial Institutions.  Investment Professionals Role – Investment decision-makers 40%, Analysts / advisors 33%, Governance & fiduciary roles 14%, Capital providers 10%.  Economic Growth in next 12 months – Increase 61% / Decrease 20% / No change 18%.  Top 5 Threats to companies in next 12 months – Cyber Risks, Technological Disruption, Inflation, Macroeconomic Volatility, Geopolitical Conflict.  Asset Class Focus – Public Listed Equity 68%, Private Equity 66%, Fixed Income 64%, Physical Investments (Eg. Infrastructure, Real Estate) 53%.  Top 5 Countries for investments – United States 72%, United Kingdom 55%, Germany 46%, France 39%, Canada 38%.  Top 3 Industries for Investments – Financial Services 87%, TMT (Technology, Media & Telecoms) 68%, Industrials & Services 52%.  Investment Horizon – Less than 2 years 6%, 3 to 5 years 37%, 6 to 9 years 32%, More than 10 years 23%.  Top 5 Countries to attract most investments in next 3 years – United States 67%, India 45%, China Mainland 32%, UK 26%, UAE 26%.  Top 6 Sectors to attract most investments in next 3 years – Technology 61%, Asset & Wealth Management 25%, Power & Utilities 24%, Banking & Capital Markets 19%, Health Services 19%, Aerospace & Defence 19%.  Industries growth potential – Cross-sector 74%, Focused 15%, Same 11%.  Industries likely to be disrupted by new competitors – Focused 65%, Cross-sector 20%, Same 14%.  Investors top 3 views on invested companies areas to increase – Technological Transformation, Cybersecurity, Business Model Agility.  Top 3 sources published by companies to evaluate for investments by investors – Financial statements & note disclosures 90%, Investor-focused communications 88%, Materiality assessment disclosures 83%.  Top 3 sources published by 3rd-parties to evaluate for investments by investors – Analyst reports 87%, Ratings & scores from credit ratings agencies 82%, 3rd-party data sources 82%.  Top 3 non-financial data used by investors in valuation models – Competitive advantage 51%, Industry trends 44%, Innovation and R&D 40%.  Top 3 areas investors advocating for increase transparency – Innovation strategies 47%, Al-related investments 42%, Al-related returns / cost savings 42%.  Top 3 areas Generative AI to increase for companies – Productivity 86%, Profitability 71%, Revenue 66%.  Top 5 areas AI to create most shareholder value in – Cost reduction, Operational agility, New business models, Revenue growth, Customer engagement. See below for key findings & summary | View report here

“ PwC Global Investor Survey 2025: 1,074 Investment Professionals with $75 Billion AUM (Median), Economic Growth to Increase in Next 12 months 61%, Top 5 Threats to Companies – Cyber Risks, Technological Disruption, Inflation, Macroeconomic Volatility, Geopolitical Conflict, Asset Class Focus – Public Listed Equity 68%, Private Equity 66%, Fixed Income 64%, Physical Investments (Eg. Infrastructure, Real Estate) 53%, Top 5 Countries for investments – United States 72%, United Kingdom 55%, Germany 46%, France 39%, Canada 38%, Top 3 Industries for Investment – Financial Services 87%, TMT (Technology, Media & Telecoms) 68%, Industrials & Services 52%, Top 5 Countries to Attract Most Investments – United States 67%, India 45%, China Mainland 32%, UK 26%, UAE 26%, Top 6 Sectors to Attract Most Investments – Technology 61%, Asset & Wealth Management 25%, Power & Utilities 24%, Banking & Capital Markets 19%, Health Services 19%, Aerospace & Defence 19% “

 



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PwC Global Investor Survey 2025: 1,074 Investment Professionals with $75 Billion AUM (Median), Economic Growth to Increase in Next 12 months 61%, Top 5 Threats to Companies – Cyber Risks, Technological Disruption, Inflation, Macroeconomic Volatility, Geopolitical Conflict, Asset Class Focus – Public Listed Equity 68%, Private Equity 66%, Fixed Income 64%, Physical Investments (Eg. Infrastructure, Real Estate) 53%, Top 5 Countries for investments – United States 72%, United Kingdom 55%, Germany 46%, France 39%, Canada 38%, Top 3 Industries for Investment – Financial Services 87%, TMT (Technology, Media & Telecoms) 68%, Industrials & Services 52%, Top 5 Countries to Attract Most Investments – United States 67%, India 45%, China Mainland 32%, UK 26%, UAE 26%, Top 6 Sectors to Attract Most Investments – Technology 61%, Asset & Wealth Management 25%, Power & Utilities 24%, Banking & Capital Markets 19%, Health Services 19%, Aerospace & Defence 19%

PwC Global Investor Survey 2025

PwC has released the PwC Global Investor Survey 2025, providing key investment insights from 1,074 investment professionals (> 50% respondents with more than $50 billion AUM) from investment firms, banks, private equity, venture capital, hedge funds, pension funds, sovereign wealth funds & financial institutions.  See below for key findings & summary | View report here

 

PwC Global Investor Survey 2025

Summary

  1. Investment Professionals – 1,074
  2. Median AUM – $75 billlion AUM
  3. Industries – Banks, Private Equity, Venture Capital, Hedge Funds, Pension Funds, Sovereign Wealth Funds, Financial Institutions
  4. Investment Professionals Role – Investment decision-makers 40%, Analysts / advisors 33%, Governance & fiduciary roles 14%, Capital providers 10%
  5. Economic Growth in next 12 months – Increase 61% / Decrease 20% / No change 18%
  6. Top 5 Threats to companies in next 12 months – Cyber Risks, Technological Disruption, Inflation, Macroeconomic Volatility, Geopolitical Conflict
  7. Asset Class Focus – Public Listed Equity 68%, Private Equity 66%, Fixed Income 64%, Physical Investments (Eg. Infrastructure, Real Estate) 53%
  8. Top 5 Countries for investments – United States 72%, United Kingdom 55%, Germany 46%, France 39%, Canada 38%
  9. Top 3 Industries for Investments – Financial Services 87%, TMT (Technology, Media & Telecoms) 68%, Industrials & Services 52%
  10. Investment Horizon – Less than 2 years 6%, 3 to 5 years 37%, 6 to 9 years 32%, More than 10 years 23%
  11. Top 5 Countries to attract most investments in next 3 years – United States 67%, India 45%, China Mainland 32%, UK 26%, UAE 26%
  12. Top 6 Sectors to attract most investments in next 3 years – Technology 61%, Asset & Wealth Management 25%, Power & Utilities 24%, Banking & Capital Markets 19%, Health Services 19%, Aerospace & Defence 19%
  13. Industries growth potential – Cross-sector 74%, Focused 15%, Same 11%
  14. Industries likely to be disrupted by new competitors – Focused 65%, Cross-sector 20%, Same 14%
  15. Investors top 3 views on invested companies areas to increase – Technological Transformation, Cybersecurity, Business Model Agility
  16. Top 3 sources published by companies to evaluate for investments by investors – Financial statements & note disclosures 90%, Investor-focused communications 88%, Materiality assessment disclosures 83%
  17. Top 3 sources published by 3rd-parties to evaluate for investments by investors – Analyst reports 87%, Ratings & scores from credit ratings agencies 82%, 3rd-party data sources 82%
  18. Top 3 non-financial data used by investors in valuation models – Competitive advantage 51%, Industry trends 44%, Innovation and R&D 40%
  19. Top 3 areas investors advocating for increase transparency – Innovation strategies 47%, Al-related investments 42%, Al-related returns / cost savings 42%
  20. Top 3 areas Generative AI to increase for companies – Productivity 86%, Profitability 71%, Revenue 66%
  21. Top 5 areas AI to create most shareholder value in – Cost reduction, Operational agility, New business models, Revenue growth, Customer engagement

 

 

PwC Global Investor Survey 2025

1) Investor Profile

  • Investment Professionals – 1,074
  • Median AUM – $75 billion

Industries

  • Banks
  • Private Equity
  • Venture Capital
  • Hedge Funds
  • Pension Funds
  • Sovereign Wealth Funds
  • Financial Institutions

Investment Professionals Role:

  • Investment decision-makers – 40%
  • Analysts / advisors – 33%
  • Governance & fiduciary roles – 14%
  • Capital providers – 10%

Region:

  • North America – 28%
  • South America – 4%
  • Europe – 32%
  • Africa & Middle East – 10%
  • APAC – 25%

 

2) Economic Outlook

Economic Growth in next 12 months:

  • Increase – 61%
  • Decrease – 20%
  • No change – 18%

Top Threats to companies in next 12 months:

  1. Cyber Risks – 55%
  2. Technological Disruption – 53%
  3. Inflation – 44%
  4. Macroeconomic Volatility – 43%
  5. Geopolitical Conflict – 42%
  6. Climate Change – 25%
  7. Ageing Workforce – 19%
  8. Social Inequality – 16%

 

2) Investment Focus / Insights

Asset Class Focus:

  • Public Listed Equity – 68%
  • Private Equity – 66%
  • Fixed Income – 64%
  • Physical Investments (Eg. Infrastructure, Real Estate) – 53%

Top 5 Countries for investments:

  1. United States – 72%
  2. United Kingdom – 55%
  3. Germany – 46%
  4. France – 39%
  5. Canada – 38%

Top 7 Industries for investments:

  1. Financial Services – 87%
  2. TMT (Technology, Media & Telecoms) – 68%
  3. Industrials & Services – 52%
  4. Consumer Markets – 51%
  5. Energy, Utilities & Resources – 49%
  6. Health Industries – 46%
  7. Private Equity, Real Assets & Sovereign Funds – 46%

Investment Horizon:

  • Less than 2 years – 6%
  • 3 to 5 years – 37%
  • 6 to 9 years – 32%
  • More than 10 years – 23%

Top Countries to attract most investments in next 3 years:

  1. United States – 67%
  2. India – 45%
  3. China Mainland – 32%
  4. UK – 26%
  5. UAE – 26%
  6. Germany – 20%
  7. Japan – 17%
  8. Brazil – 13%
  9. Singapore – 12%
  10. Canada – 12%
  11. France – 11%
  12. Saudi Arabia – 11%
  13. Australia – 10%
  14. Vietnam – 8%
  15. Mexico – 7%

Top Sectors to attract most investments in next 3 years:

  1. Technology – 61%
  2. Asset & Wealth Management – 25%
  3. Power & Utilities – 24%
  4. Banking & Capital Markets – 19%
  5. Health Services – 19%
  6. Aerospace & Defence – 19%
  7. Private Equity – 17%
  8. Real Estate – 16%
  9. Pharma & Life Sciences – 16%

Will increase investments in companies with sustainability & climate risk related actions:

  • Managing energy demand & infrastructure – 95%
  • Using sustainability data to improve efficiency & performance – 88%
  • Building resilience to climate risks across supply chains – 86%
  • Leveraging sustainability – 84%

 

3) Industries & Companies Insights

$100 Investment allocation preference: 

  • Focused – $38
  • Cross-sector – $62 

Industries growth potential:

  • Cross-sector – 74%
  • Focused – 15%
  • Same – 11%

Industries likely to be disrupted by new competitors:

  • Focused – 65%
  • Cross-sector – 20%
  • Same – 14%

Investors view on invested companies areas to increase:

  1. Technological Transformation – 91%
  2. Cybersecurity – 88%
  3. Business Model Agility – 73%
  4. Regulatory Compliance & Adaptation – 66%
  5. Supply Chain Management – 64%
  6. Stakeholder Management – 60%
  7. Human Capital Management – 56%
  8. Climate Adaptation – 55%

Investors expectation on business leaders to focus on:

  • Maintain current business model – 36%
  • New customers or markets – 33%
  • New capabilities or models – 31%

 

4) Investment Decisions

Investors using sources published by companies to evaluate for investments by investors:

  1. Financial statements & note disclosures – 90%
  2. Investor-focused communications – 88%
  3. Materiality assessment disclosures – 83%
  4. Dialogue with company – 82%
  5. Narrative reporting aside from sustainability disclosures – 81%
  6. Press releases / media statements / company news – 77%
  7. Sustainability disclosures – 70%

Investors using sources published by 3rd-parties to evaluate for investments by investors:

  1. Analyst reports – 87%
  2. Ratings & scores from credit ratings agencies – 82%
  3. 3rd-party data sources – 82%
  4. News media – 72%
  5. Ratings & scores from ESG ratings providers – 70%
  6. Alternative data – 66%
  7. Generative Al – 61%
  8. Social media – 47%

Top Non-Financial Data used by investors in valuation models:

  1. Competitive advantage – 51%
  2. Industry trends – 44%
  3. Innovation and R&D – 40%
  4. Management quality – 36%
  5. New markets / products potential – 34%
  6. Business model agility – 31%
  7. Brand reputation & customer loyalty – 23%
  8. Corporate governance – 20%
  9. Employee morale / engagement – 10%

Investors advocating for increase transparency in:

  1. Innovation strategies – 47%
  2. Al-related investments – 42%
  3. Al-related returns / cost savings – 42%
  4. Competitive position – 37%
  5. Resilience strategies – 29%
  6. Data governance & privacy risks – 27%
  7. Action plans to manage climate risk – 25%
  8. Human capital objectives & strategies – 23%
  9. Communication with customers – 16%

 

5) Artificial Intelligence (AI)

Investors on AI & technological transformation in companies

  • Call for invested companies to increase capital allocation to technological transformation – 92%
  • Will increase their investment in companies pursuing enterprise-wide AI transformation – 78%

Generative AI to increase for companies:

  1. Productivity – 86%
  2. Profitability – 71%
  3. Revenue – 66%
  4. Costs – 47%
  5. Headcount – 23%

AI to create most shareholder value in:

  1. Cost reduction – 64%
  2. Operational agility – 54%
  3. New business models – 42%
  4. Revenue growth – 41%
  5. Customer engagement – 38%
  6. Capital expenditure – 21%
  7. ESG / impact alignment – 16%

Top Critical AI success factors:

  1. Leaders with Al expertise who actively advocate for Al implementation – 50%
  2. GenAl operating models – 43%
  3. Centralised data architecture – 40%
  4. Frameworks for Responsible Al – 40%
  5. Talent strategy – 39%
  6. Regulatory compliance – 32%
  7. Open ecosystems / API strategies – 31%

 

 

PwC Global Investor Survey 2025

PwC’s Global Investor Survey 2025 was designed to capture the perspectives of investment professionals worldwide on the evolving landscape of risk, opportunity, and decision-making in a time of rapid change. Conducted between September 1 and October 6, 2025, the survey reflects the views of 1,074 investment professionals across 26 countries and territories, drawn from investment firms, banks, private equity and venture capital groups, hedge funds, pension funds, sovereign wealth funds, and other financial institutions. Over half of respondents’ organisations manage more than US$50 billion in assets.

Research methodology – Conducted between September 1 and October 6, 2025, the survey reflects the views of 1,074 investment professionals across 26 countries and territories, drawn from investment firms, banks, private equity and venture capital groups, hedge funds, pension funds, sovereign wealth funds, and other financial institutions. The respondents to the online survey were spread across a range of industries, roles, and specialisms, with the median assets under management (AUM) at their organisations totalling US$75bn and annual revenues concentrated at US$100m–$10bn. 




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