Sun Life Women’s Wealth in Focus Asia Report 2026: 1) 61% of Women Have Final Decision of Family Finances, 2) 41% Solely Responsible for Long-Term Investments, 3) 90% Expect to Support Parents Elderly Care, 4) Women Top 3 Goals are Emergency Savings 53%, Stable Income 47% & Debt Free 44%, 5) 11% of Women Have Professional Financial Advisor, 32% Regularly Review Financial Plans, 30% Review Insurance Coverage
8th April 2026 | Hong Kong
Sun Life Women’s Wealth in Focus Asia Report 2026 – 1) 61% of women have final decision of family finances, 2) 41% solely responsible for long-term investments, 3) 90% expect to support parents elderly care, 4) Women top 3 goals are emergency savings 53%, stable income 47% & debt free 44%, 5) 11% of women have professional financial advisor, 32% regularly review financial plans, 30% review insurance coverage. Announcement (17/3/26): “Women in Asia are increasingly taking the lead role of household CFO, but new research from Sun Life shows that caregiving responsibilities are creating a hidden ‘triple penalty’ affecting their finances, careers and personal well-being. Nearly three-quarters (72%) of women surveyed across six Asian markets say caregiving responsibilities are a barrier to improving financial security. The impact extends beyond finances: 60% say care duties limit self-care, while 59% cite impacts on career progression, creating a ‘triple penalty’ with near- and long-term impacts. Caregiving pressures are forcing many women to tighten budgets and deprioritise their own needs. The most common sacrifices include cutting leisure and travel spending (74%), delaying retirement savings (31%), and limiting investment opportunities (31%). Intergenerational expectations are also sharpening the long-term challenge. Nine in 10 expect to support their parents’ elderly care, yet little over a quarter (26%) are saving at least 10% of their income to prepare for this potential eventuality. These findings highlight the urgent need for stronger support systems and financial planning solutions.”
“ Sun Life Women’s Wealth in Focus Asia Report 2026: 1) 61% of Women Have Final Decision of Family Finances, 2) 41% Solely Responsible for Long-Term Investments, 3) 90% Expect to Support Parents Elderly Care, 4) Women Top 3 Goals are Emergency Savings 53%, Stable Income 47% & Debt Free 44%, 5) 11% of Women Have Professional Financial Advisor, 32% Regularly Review Financial Plans, 30% Review Insurance Coverage “
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David Broom, Chief Client & Distribution Officer at Sun Life: “Women are leading many of the financial decisions in their households. But our research shows that when caregiving responsibilities grow, long-term planning is often the first thing to be pushed aside. Access to trusted advice can help women turn the decisions they are making every day into a clear plan for the future.”
Christine Yeung, Deputy Chief Executive Officer, Life and Health, Sun Life Hong Kong Limited: “Women are shaping the financial direction of their families every day. Recognising this leadership is essential to ensure women can thrive without sacrificing their own security and wellbeing. By partnering with women and supporting them with practical guidance, we can equip them with the right tools to build lasting financial security for themselves and their families.”
Survey – The findings in this survey were analysed and established through a total of 3,001 interviews conducted online across Hong Kong SAR, Indonesia, Malaysia, the Philippines, Singapore and Vietnam in January 2026. The research explores perspectives around financial aspirations, behaviours, and challenges faced by women and how they translate into long-term financial security.
Sun Life – Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the U.S., the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2025, Sun Life had total assets under management of $1.60 trillion.
Sun Life Women’s Wealth in Focus Asia Report 2026: 1) 61% of Women Have Final Decision of Family Finances, 2) 41% Solely Responsible for Long-Term Investments, 3) 90% Expect to Support Parents Elderly Care, 4) Women Top 3 Goals are Emergency Savings 53%, Stable Income 47% & Debt Free 44%, 5) 11% of Women Have Professional Financial Advisor, 32% Regularly Review Financial Plans, 30% Review Insurance Coverage
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