BNY Investment Insights for Single Family Office Study 2025: 282 Single Family Offices with > $250 Million AUM Each & 34% with > $1 Billion AUM, , Top of Mind for Family Offices are Expanding Investment Offerings, Involve Next Generation & Technology Platforms, Top 3 Investment Risks are Inflation, Geopolitical Risk & Cybersecurity Threats, Family Office Asset Allocation Traditional 52% & Alternative 48%, Top 3 Asset Classes Private Equity (Fund / Direct / VC) 28%, Public Equity 15% & Real Estate 13%, Asset Allocation Breakdown – Public Equity 15%, Public Fixed Income 6%, Cash 7%, Real Estate 13%, Real Assets 6%, Private Equity (Fund / Direct / VC) 28%, Private Credit 7%, Hedge Funds 6%, Crypto / Digital Assets 7%, Top 3 Most Interesting Investment Opportunities are Artificial Intelligence (AI), Renewable Energy & Deglobalization, Top 6 Luxury Assets are Watches & Fine Jewelry, Collectibles, Art, Sports Teams, Wine & Spirits, Music & Media Rights
26th June | Hong Kong
BNY has released the BNY Investment Insights for Single Family Offices Study 2025, providing key insights into 282 single family offices, investments & portfolio allocation. Total family offices – 282 single family offices with at least $250 million AUM each. Family offices with $250 m to < $1 billion AUM – 66% of family offices. Family offices with more than $1 billion AUM – 34% of family offices. Employees breakdown of family offices – 1 to 10 employees 28%, 11 to 20 employees 30%, More than 20 employees 41%. Family office location – Americas 63%, EMEA 26%, APAC 9%. Top of mind for family offices – Expanding investment offerings, Involve next generation, Technology platforms. Top 3 biggest investment risks in next 5 years – Inflation, Geopolitical risk, Cybersecurity threats. Family offices using Outsourced Investment Advisory Services – 61%. Top 3 Outsourced investment functions – Risk Management, Portfolio Construction, Performance Measurement. Family Office Asset Allocation – Traditional 52%, Alternative 48%. Asset Allocation – Public Equity 15%, Public Fixed Income 6%, Cash 7%, Real Estate 13%, Real Assets 6%, Private Equity (Fund / Direct / VC) 28%, Private Credit 7%, Hedge Funds 6%, Crypto / Digital Assets 7%. Top 3 Asset Classes – Private Equity (Fund / Direct / VC) 28%, Public Equity 15%, Real Estate 13%. Top 4 Private market investment priority in next 12 months – Private Equity Growth Equity, Private Real Estate, Private Equity Buyout, Private Credit. At least 1 Direct Investments in next 12 months – 94%. Top Challenges for new Direct investments – Time-consuming, Office understaffed, Need to find right operator / GP, Lack of operating expertise, Not scalable. Top 6 Luxury assets – Watches & Fine Jewelry 54%, Collectibles 50%, Art 38%, Sports Teams 33%, Wine & Spirits 27%, Music & Media Rights 24%. Top 3 Most interesting investment opportunities in next 5 years – Artificial Intelligence (AI), Renewable Energy, Deglobalization. Top 3 type of technology used in investment decisions – Risk Management, Data analytics & predictive modelling, AI & ML (Artificial Intelligence & Machine Learning). Cryptocurrencies (Actively investing / May increase holdings) – 33%. Using Tax-managed equity (TME) – 63%. See below for key findings & summary | View report here
“ BNY Investment Insights for Single Family Office Study 2025: 282 Single Family Offices with > $250 Million AUM Each & 34% with > $1 Billion AUM, , Top of Mind for Family Offices are Expanding Investment Offerings, Involve Next Generation & Technology Platforms, Top 3 Investment Risks are Inflation, Geopolitical Risk & Cybersecurity Threats, Family Office Asset Allocation Traditional 52% & Alternative 48%, Top 3 Asset Classes Private Equity (Fund / Direct / VC) 28%, Public Equity 15% & Real Estate 13%, Asset Allocation Breakdown – Public Equity 15%, Public Fixed Income 6%, Cash 7%, Real Estate 13%, Real Assets 6%, Private Equity (Fund / Direct / VC) 28%, Private Credit 7%, Hedge Funds 6%, Crypto / Digital Assets 7%, Top 3 Most Interesting Investment Opportunities are Artificial Intelligence (AI), Renewable Energy & Deglobalization, Top 6 Luxury Assets are Watches & Fine Jewelry, Collectibles, Art, Sports Teams, Wine & Spirits, Music & Media Rights “
BNY Investment Insights for Single Family Office Study 2025: 282 Single Family Offices with > $250 Million AUM Each & 34% with > $1 Billion AUM, , Top of Mind for Family Offices are Expanding Investment Offerings, Involve Next Generation & Technology Platforms, Top 3 Investment Risks are Inflation, Geopolitical Risk & Cybersecurity Threats, Family Office Asset Allocation Traditional 52% & Alternative 48%, Top 3 Asset Classes Private Equity (Fund / Direct / VC) 28%, Public Equity 15% & Real Estate 13%, Asset Allocation Breakdown – Public Equity 15%, Public Fixed Income 6%, Cash 7%, Real Estate 13%, Real Assets 6%, Private Equity (Fund / Direct / VC) 28%, Private Credit 7%, Hedge Funds 6%, Crypto / Digital Assets 7%, Top 3 Most Interesting Investment Opportunities are Artificial Intelligence (AI), Renewable Energy & Deglobalization, Top 6 Luxury Assets are Watches & Fine Jewelry, Collectibles, Art, Sports Teams, Wine & Spirits, Music & Media Rights
BNY has released the BNY Investment Insights for Single Family Offices Study 2025, providing key insights into 282 single family offices, investments & portfolio allocation. See below for key findings & summary | View report here
BNY Investment Insights for Single Family Office Study 2025
Summary
- Total family offices – 282 single family offices with at least $250 million AUM each
- Family offices with $250 m to < $1 billion AUM – 66% of family offices
- Family offices with more than $1 billion AUM – 34% of family offices
- Employees breakdown of family offices – 1 to 10 employees 28%, 11 to 20 employees 30%,
- More than 20 employees 41%
- Family office location – Americas 63%, EMEA 26%, APAC 9%
- Top of mind for family offices – Expanding investment offerings, Involve next generation, Technology platforms
- Top 3 biggest investment risks in next 5 years – Inflation, Geopolitical risk, Cybersecurity threats
- Family offices using Outsourced Investment Advisory Services – 61%
- Top 3 Outsourced investment functions – Risk Management, Portfolio Construction, Performance Measurement
- Family Office Asset Allocation – Traditional 52%, Alternative 48%
- Asset Allocation – Public Equity 15%, Public Fixed Income 6%, Cash 7%, Real Estate 13%, Real Assets 6%, Private Equity (Fund / Direct / VC) 28%, Private Credit 7%, Hedge Funds 6%, Crypto / Digital Assets 7%
- Top 3 Asset Classes – Private Equity (Fund / Direct / VC) 28%, Public Equity 15%, Real Estate 13%
- Top 4 Private market investment priority in next 12 months – Private Equity Growth Equity, Private Real Estate, Private Equity Buyout, Private Credit
- At least 1 Direct Investments in next 12 months – 94%
- Top Challenges for new Direct investments – Time-consuming, Office understaffed, Need to find right operator / GP, Lack of operating expertise, Not scalable
- Top 6 Luxury assets – Watches & Fine Jewelry 54%, Collectibles 50%, Art 38%, Sports Teams 33%, Wine & Spirits 27%, Music & Media Rights 24%
- Top 3 Most interesting investment opportunities in next 5 years – Artificial Intelligence (AI), Renewable Energy, Deglobalization
- Top 3 type of technology used in investment decisions – Risk Management, Data analytics & predictive modelling, AI & ML (Artificial Intelligence & Machine Learning)
- Cryptocurrencies (Actively investing / May increase holdings) – 33%
- Using Tax-managed equity (TME) – 63%
BNY Investment Insights for Single Family Office Study 2025
Family Office Profile:
Profile:
- Total – 282 single family offices
- Have responsibility for strategic investment & direction for portfolio investments
- Family office manage at least $250 million assets
AUM:
- $250 m to $499 milion – 44%
- $500 m to $999 million – 22%
- $1 b to $4.9 billlion – 24%
- More than $5 billion – 10%
No. of Employees:
- 1 to 10 Employees – 28%
- 11 to 20 Employees – 30%
- More than 20 Employees – 41%
Region:
- Americas – 63%
- EMEA – 26%
- APAC – 9%
Job Title:
- CFO / Finance Director – 32%
- CIO / Director of Investments – 27%
- CEO /COO / Principal / President – 21%
- Executive Director – 10%
- Portfolio Manager – 5%
- Vice President / Director of Operations – 4%
1) Family office insights
Top of mind for family offices:
- Expanding investment offerings – 32%
- Involve next generation – 16%
- Technology platforms – 16%
- Acquiring & retaining talent – 15%
- Tax planning – 11%
- Estate planning – 8%
- Other – 1%
Top 3 Biggest investment risks in next 5 years:
- Inflation – 54%
- Geopolitical risk – 53%
- Cybersecurity threats – 39%
2) Managing family office investments
Family offices using Outsource Investment Advisory Services:
- Yes – 61%
- No – 39%
Top 3 Outsourced investment consultants used:
- Risk Management – 69%
- Portfolio Construction – 56%
- Performance Measurement – 56%
Top 5 Preferred improvements or services from investment consultant:
- Data analytics for financial decision-making – 49%
- Sustainable investment options – 47%
- Enhanced communication & collaboration – 46%
- AI predictive models to forecast market movements – 45%
- Direct deal sourcing – 35%
3) Portfolio & Asset Allocation
Family Office Asset Allocation:
- Traditional – 52%
- Alternative – 48%
Asset Allocation:
- Public Equity – 15%
- Public Fixed Income – 6%
- Cash – 7%
- Real Estate – 13%
- Real Assets – 6%
- Private Equity (Fund / Direct / VC) – 28%
- Private Credit – 7%
- Hedge Funds – 6%
- Crypto / Digital Assets – 7%
Top 3 Asset Classes:
- Private Equity (Fund / Direct / VC) – 28%
- Public Equity – 15%
- Real Estate – 13%
Top 5 asset classes to increase allocation in the next 12 months (< $1 billion AUM):
- Private Equity Fund – 55%
- Real Estate – 54%
- Crypto / Digital Assets – 51%
- Private Equity Direct – 45%
- Real Assets – 44%
Top 5 asset classes to increase allocation in the next 12 months (> $1 billion AUM):
- Private Equity Direct – 69%
- Private Equity Fund – 66%
- Real Estate – 62%
- Private Credit – 40%
- Crypto / Digital Assets – 38%
4) Private Market & Direct investment
Top 4 Private market investment priority in next 12 months:
- Private Equity Growth Equity – 48%
- Private Real Estate – 22%
- Private Equity Buyout – 13%
- Private Credit – 9%
Expected no. of Direct investments in next 12 months:
- 1 to 5 – 30%
- 6 to 10 – 46%
- More than 11 – 19%
- None – 6%
Top Challenges for new Direct investments:
- Time-consuming
- Office understaffed
- Need to find right operator / GP
- Lack of operating expertise
- Not scalable
5) Investment Insights
Top 3 Biggest investment risks in next 5 years:
- Inflation – 54%
- Geopolitical risk – 53%
- Cybersecurity threats – 39%
Top 6 Luxury assets:
- Watches & Fine Jewelry – 54%
- Collectibles – 50%
- Art – 38%
- Sports Teams – 33%
- Wine & Spirits – 27%
- Music & Media Rights – 24%
Top 3 Most interesting investment opportunities in next 5 years:
- Artificial Intelligence – 83%
- Renewable Energy – 60%
- Deglobalization – 15%
Top 3 Type of technologies used in investment decisions:
- Risk Management – 54%
- Data analytics & predictive modelling – 53%
- AI & ML (Artificial Intelligence & Machine Learning) – 52%
Investing in Cryptocurrencies:
- Active / May increase holdings – 33%
- Limited exposure / No actively investing – 41%
- No longer interested / not interested / no exposure – 26%
Top 3 Motivation to explore Cryptocurrencies:
- Good investment opportunities – 44%
- Interest from family office leadership – 41%
- Interest from next generation – 37%
6) Tax-managed equity (TME)
Using Tax-managed equity (TME):
- Currently using – 63%
- Considering – 28%
- Not yet considering – 9%
BNY Investment Insights for Single Family Office Study 2025
Methodology – The second edition of this study was a collaborative effort between BNY Wealth and the Harris Poll. The survey design was conceptualized by BNY Wealth, while Harris Poll took charge of recruiting participants and executing the online survey. Both firms contributed to crafting the insights and findings. The statistics in this report reflect the feedback of 282 single family office respondents surveyed and they do not reflect the views of BNY. Certain outcomes may be derived from small sample sizes and should be used for directional purposes only.
BNY – BNY is a global financial services company that helps make money work for the world – managing it, moving it and keeping it safe. For more than 240 years BNY has partnered alongside clients, putting its expertise and platforms to work to help them achieve their ambitions. Today BNY helps over 90% of Fortune 100 companies and nearly all the top 100 banks globally to access the money they need. BNY supports governments in funding local projects and works with over 90% of the top 100 pension plans to safeguard investments for millions of individuals, and so much more. As of March 31, 2025, BNY oversees $53.1 trillion in assets under custody and/or administration and $2.0 trillion in assets under management. BNY is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).
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