PwC Global CEO Survey 2026: 30% of CEOs Confident on Revenue Growth in Next 12 Months & 49% of CEOs Confident in Next 3 Years, Top 6 Countries CEO Expected Investments are in United States 35%, Germany 13%, India 13%, UK 13%, China Mainland 11%, UAE 8%, Top 3 Purpose of AI Deployment in Company – Demand Generation 22%, Support Services 20%, Products, Services & Experiences 19%, Top 6 Concerns on Trust from Key Stakeholders are Data Use & Privacy 38%, Greater Transparency 38%, AI Safety or Responsible AI 37%
12th February | Hong Kong
PwC has released the PwC Global CEO Survey 2026, providing key insights on CEOs confidence, revenue, profit, investments, CEO focus & key issues on AI, climate change, trust & stakeholders (4,454 CEOs from 95 countries, 28% with revenue > $1 billion & 63% with revenue > $100 million). CEO Confidence on Revenue Growth in Next 12 Months – 30%. CEO Confidence on Revenue Growth in Next 3 Years – 49%. New Sectors with 50% Revenue Contribution – 46%. New Sectors with 50% Profit Contribution – 14%. Top 6 Countries CEO Expected Investments in Next 12 Months – United States 35%, Germany 13%, India 13%, UK 13%, China Mainland 11%, UAE 8%. Impact of AI in last 12 months on Increased Revenue – 29%. Top 3 Purpose of AI Deployment in Company – Demand Generation 22%, Support Services 20%, Products, Services & Experiences 19%. Top 3 Approaches to Innovation – Critical component of our overall business strategy 50%, Collaborate with external partners to accelerate innovation 32%, Test new ideas rapidly with customers or end-users 30%. Top 3 Impact of Climate Change on Opportunities & Risks – Supply chain & sourcing 24%, Product design & development 24%, Capital allocation Including M&As 20%. Top 6 Concerns on Trust from key stakeholders in last 12 months – Data use & privacy 38%, Greater transparency 38%, AI safety or responsible AI 37%, Increased scrutiny of leadership decisions 36%, Impact of climate change on business performance 32%, Withdrawal of support or investment in the company 26%. CEO time spent on short-term issues vs longer-term issues – 47% / 53%. Public-Listed companies CEO time spent on short-term issues vs longer-term issues – 39% / 61%. Private Companies CEO time spent on short-term issues vs longer-term issues – 54% / 66%. United States CEO time spent on short-term issues vs longer-term issues – 54% / 66%. China Mainland CEO time spent on short-term issues vs longer-term issues – 24% / 76%. See below for key findings & summary | View report here
“ PwC Global CEO Survey 2026: 30% of CEOs Confident on Revenue Growth in Next 12 Months & 49% of CEOs Confident in Next 3 Years, Top 6 Countries CEO Expected Investments are in United States 35%, Germany 13%, India 13%, UK 13%, China Mainland 11%, UAE 8%, Top 3 Purpose of AI Deployment in Company – Demand Generation 22%, Support Services 20%, Products, Services & Experiences 19%, Top 6 Concerns on Trust from Key Stakeholders are Data Use & Privacy 38%, Greater Transparency 38%, AI Safety or Responsible AI 37% “
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PwC Global CEO Survey 2026: 30% of CEOs Confident on Revenue Growth in Next 12 Months & 49% of CEOs Confident in Next 3 Years, Top 6 Countries CEO Expected Investments are in United States 35%, Germany 13%, India 13%, UK 13%, China Mainland 11%, UAE 8%, Top 3 Purpose of AI Deployment in Company – Demand Generation 22%, Support Services 20%, Products, Services & Experiences 19%, Top 6 Concerns on Trust from Key Stakeholders are Data Use & Privacy 38%, Greater Transparency 38%, AI Safety or Responsible AI 37%
PwC has released the PwC Global CEO Survey 2026, providing key insights on CEOs confidence, revenue, profit, investments, CEO focus & key issues on AI, climate change, trust & stakeholders (4,454 CEOs from 95 countries, 28% with revenue > $1 billion & 63% with revenue > $100 million). See below for key findings & summary | View report here
PwC Global CEO Survey 2026
Summary
- CEO Profile – 4,454 CEOs from 95 countries
- Company Revenue > $1 billion – 28%
- Company Revenue > $100 million – 63%
- CEO Confidence on Revenue Growth in Next 12 Months – 30%
- CEO Confidence on Revenue Growth in Next 3 Years – 49%
- New Sectors with 50% Revenue Contribution – 46%
- New Sectors with 50% Profit Contribution – 14%
- Top 6 Countries CEO Expected Investments in Next 12 Months – United States 35%, Germany 13%, India 13%, UK 13%, China Mainland 11%, UAE 8%
- Impact of AI in last 12 months on Increased Revenue – 29%
- Top 3 Purpose of AI Deployment in Company – Demand Generation 22%, Support Services 20%, Products, Services & Experiences 19%
- Top 3 Approaches to Innovation – Critical component of our overall business strategy 50%, Collaborate with external partners to accelerate innovation 32%, Test new ideas rapidly with customers or end-users 30%
- Top 3 Impact of Climate Change on Opportunities & Risks – Supply chain & sourcing 24%, Product design & development 24%, Capital allocation Including M&As 20%
- Top 6 Concerns on Trust from key stakeholders in last 12 months – Data use & privacy 38%, Greater transparency 38%, AI safety or responsible AI 37%, Increased scrutiny of leadership decisions 36%, Impact of climate change on business performance 32%, Withdrawal of support or investment in the company 26%
- CEO time spent on short-term issues vs longer-term issues – 47% / 53%
- Public-Listed companies CEO time spent on short-term issues vs longer-term issues – 39% / 61%
- Private Companies CEO time spent on short-term issues vs longer-term issues – 54% / 66%
- United States CEO time spent on short-term issues vs longer-term issues – 54% / 66%
- China Mainland CEO time spent on short-term issues vs longer-term issues – 24% / 76%
PwC Global CEO Survey 2026
Respondents: 4,454 CEOs from 95 countries
CEO Company Profile:
- Revenue > $10 billion – 6%
- Revenue > $1 billion – 28%
- Revenue > $100 million – 63%
1) Revenue & Profit
CEO Confidence on revenue growth:
- Next 12 months – 30%
- Next 3 years – 49%
New Sectors Revenue:
- 50% revenue contribution – 46%
- 25% revenue contribution- 25%
- 0% revenue contribution – 35%
New Sectors Profit:
- 50% profit contribution – 14%
- 25% profit contribution – 11%
- 0% profit contribution – 35%
2) Investments
Top 10 Expected Investments into Countries in next 12 months (Exclude CEO home market):
- United States – 35%
- Germany – 13%
- India – 13%
- UK – 13%
- China Mainland – 11%
- UAE – 8%
- Saudi Arabia – 7%
- France – 7%
- Spain – 6%
- Singapore – 6%
3) Artificial Intelligence (AI) & Innovation
Impact of AI in last 12 months on Revenue:
- Increase – 29%
- No change – 67%
- Decrease – 2%
Impact of AI in last 12 months on Cost:
- Increase – 22%
- No change – 50%
- Decrease – 26%
Top 5 Purpose of AI Deployment in Company:
- Demand Generation – 22%
- Support Services – 20%
- Products, Services & Experiences – 19%
- Direction Setting – 15%
- Demand Fulfilment – 13%
Approaches to Innovation:
- Critical component of our overall business strategy – 50%
- Collaborate with external partners to accelerate innovation – 32%
- Test new ideas rapidly with customers or end-users – 30%
- Tolerate high risk innovation projects – 26%
- Routine processes to stop underperforming R&D projects – 24%
- Defined innovation centre, incubator, or corporate venturing division – 23%
4) Climate Change, Trust, Stakeholders:
Top 3 Impact of Climate Change on Opportunities & Risks:
- Supply chain & sourcing – 24%
- Product design & development – 24%
- Capital allocation Including M&As – 20%
Top 6 Concerns on Trust from key stakeholders in last 12 months:
- Data use & privacy – 38%
- Greater transparency – 38%
- AI safety or responsible AI – 37%
- Increased scrutiny of leadership decisions – 36%
- Impact of climate change on business performance – 32%
- Withdrawal of support or investment in the company – 26%
5) CEO Focus
CEO time spent on short-term issues vs longer-term issues:
- Less than 1 year issues – 47%
- 1 to 5 years issues – 37%
- More than 5 years issues – 16%
Public-Listed companies CEO time spent on short-term issues vs longer-term issues:
- Less than 1 year issues – 39%
- 1 to 5 years issues – 41%
- More than 5 years issues – 20%
Private Companies CEO time spent on short-term issues vs longer-term issues by Public-listed companies:
- Less than 1 year issues – 54%
- 1 to 5 years issues – 34%
- More than 5 years issues – 12%
United States CEO time spent on short-term issues vs longer-term issues:
- Less than 1 year issues – 54%
- 1 to 5 years issues – 35%
- More than 5 years issues – 11%
China Mainland CEO time spent on short-term issues vs longer-term issues:
- Less than 1 year issues – 24%
- 1 to 5 years issues – 49%
- More than 5 years issues – 28%
PwC Global CEO Survey 2026
Methodology – We surveyed 4,454 CEOs in 95 countries and territories from 30 September through 10 November 2025. The global and regional figures in this report are weighted proportionally to countries’ nominal gross domestic product, ensuring CEOs’ views are broadly representative across all major regions. The industry- and country-level figures are based on unweighted data from the full sample of 4,454 CEOs. Further details by region, country, and industry are available on request. The research was undertaken by PwC Research, our global centre of excellence for primary research and evidence-based consulting services.
CEO Profile:
- Revenue > $10 billion – 6%
- Revenue > $1 billion – 28%
- Revenue > $100 million – 63%
Breakdown:
- 2% lead organisations with revenues of US$25 billion or more.
- 4% lead organisations with revenues between $10 billion and $25 billion.
- 22% lead organisations with revenues between $1 billion and $10 billion.
- 35% lead organisations with revenues between $100 million and $1 billion.
- 30% lead organisations with revenues of up to $100 million.
- 60% lead organisations that are privately owned.
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