United States $185 Billion Bain Capital to Buy Stake in Japan Personal Care Company FineToday for Undisclosed Sum (Reported at $1.3 Billion), FineToday Key Investor is Private Equity Firm CVC Capital Partners (via Oriental Beauty Holding)
6th February 2026 | Hong Kong
United States Bain Capital ($185 billion AUM) has announced to buy stake in Japan personal care company FineToday for undisclosed sum (Reported at $1.3 billion). In 2025 September, FineToday filed for a Tokyo IPO to raise $127 million at $3 billion valuation. FineToday was founded in 2021 as a spin-off from Shiseido personal care business. FineToday key investor is leading private equity firm CVC Capital Partners (via Oriental Beauty Holding). FineToday – At FineToday, our name reflects our commitment to enrich the daily lives of our consumers, fostering a world where they can joyfully say “today is a fine day.” FineToday succeeded Shiseido’s personal care business in 2021 and are dedicated to manufacturing and delivering a premium portfolio of brands including renowned brands like SENKA, TSUBAKI, FINO, and UNO that are well-loved in Japan and Asia Pacific. Headquartered in Japan, FineToday Group is a personal care goods manufacturer with its own manufacturing sites and global sales network spread out in 11 regions in Asia. Our purpose is to enrich the lives of people today and for generations to come, one fine day at a time. Rooted in our inherited Aesthetic Intelligence and expertise, we empower individuals to feel more alive every day. Our range of products and services bring wellness to the mind and body as well as the environment. Our team embodies the values of truth, goodness and beauty, working together as a united force for the benefit of people and the planet.
“ United States $185 Billion Bain Capital to Buy Stake in Japan Personal Care Company FineToday for Undisclosed Sum (Reported at $1.3 Billion), FineToday Key Investor is Private Equity Firm CVC Capital Partners (via Oriental Beauty Holding) “
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Japan Personal Care Company FineToday Files for Tokyo IPO to Raise $127 Million at $3 Billion Valuation, Founded in 2021 as Spin-off from Shiseido Personal Care Business, Key Investor is Private Equity Firm CVC Capital Partners (via Oriental Beauty Holding)
3rd September – Japan personal care company FineToday has filed for a Tokyo IPO to raise $127 million at $3 billion valuation. FineToday was founded in 2021 as a spin-off from Shiseido personal care business. FineToday key investor is leading private equity firm CVC Capital Partners (via Oriental Beauty Holding). FineToday – At FineToday, our name reflects our commitment to enrich the daily lives of our consumers, fostering a world where they can joyfully say “today is a fine day.” FineToday succeeded Shiseido’s personal care business in 2021 and are dedicated to manufacturing and delivering a premium portfolio of brands including renowned brands like SENKA, TSUBAKI, FINO, and UNO that are well-loved in Japan and Asia Pacific. Headquartered in Japan, FineToday Group is a personal care goods manufacturer with its own manufacturing sites and global sales network spread out in 11 regions in Asia. Our purpose is to enrich the lives of people today and for generations to come, one fine day at a time. Rooted in our inherited Aesthetic Intelligence and expertise, we empower individuals to feel more alive every day. Our range of products and services bring wellness to the mind and body as well as the environment. Our team embodies the values of truth, goodness and beauty, working together as a united force for the benefit of people and the planet.
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