Singapore 2nd Largest Bank OCBC Insurance Subsidiary Great Eastern Launches Great Eastern Private for HNW Clients with 1) HNW Insurance Solutions, 2) Private Client Privileges Program in 7 Areas (Next-Generation Leadership, Family Advisory & Trust Services, Health & Longevity, International Tax Advisory, Legal Advisory, Philanthropy and Global Lifestyle Concierge), 3) Cross-Generation Family Program in Partnership with Singapore Management University Executive Development, 4) New HNW Space Hewton Fair Suite Featuring On-Site Medical Suite (Raffles Medical Group), and 5) Great Eastern Private Membership Provides 24/7 Support from Concierge Service for Bespoke Travel, Dining & Lifestyle Experiences Worldwide
4th March 2026 | Hong Kong
Singapore 2nd largest bank OCBC insurance subsidiary Great Eastern has launched Great Eastern Private for HNW clients (High net worth) with 1) HNW insurance solutions, 2) Private Client Privileges Program in 7 areas (Next-Generation Leadership, Family Advisory & Trust Services, Health & Longevity, International Tax Advisory, Legal Advisory, Philanthropy and Global Lifestyle Concierge), 3) Cross-generation family program in partnership with Singapore Management University Executive Development, 4) New HNW space Hewton Fair Suite featuring on-site medical suite (Raffles Medical Group), and with 5) Great Eastern Private Membership providing 24/7 support from concierge service for bespoke travel, dining & lifestyle experiences worldwide. Announcement (3/3/26): “Great Eastern today unveiled Great Eastern Private, a segment proposition created for high-net-worth (HNW) individuals and families across Asia. This represents an expansion of the insurer’s capabilities and service offering to deliver a new suite of solutions and services that support established clients looking to preserve their financial legacy for future generations. Built on more than 117 years of stability and trust, the insurer, a member of OCBC Group, has the added advantage of offering HNW customers the collective strength of OCBC Group. This includes the private banking capabilities of Bank of Singapore and the asset management capabilities of Lion Global Investors. Transcending the role of insurer, Great Eastern Private combines tailored HNW insurance solutions with a curated panel of expertise and services, providing individuals, families and business owners effortless access to seamless wealth succession and legacy planning. Delivered through a Private Client Privileges programme, there will be a thoughtfully assembled network of private wealth partners across seven domains: 1) Next-generation leadership 2) Family advisory and trust services 3) Health and longevity 4) International tax advisory 5) Legal advisory 6) Philanthropy 7) Global lifestyle concierge … … In addition, in partnership with Singapore Management University Executive Development, Great Eastern Private will host an industry-first cross-generational family programme. Through this initiative, founders and family members will explore topics such as values, enterprise continuity, leadership transition, and long-term legacy. A brand new HNW space – The Hewton Fair Suite (a reference to Great Eastern’s founder Alfred Hewton Fair) is an exclusive space within the Great Eastern Centre designed for servicing HNW clients. It comes with an on-site medical suite in partnership with Raffles Medical Group, providing same-day health assessment as well as access to Healthy Longevity and Medi-wellness services. Complementing the needs of internationally mobile clients, Great Eastern Private membership includes 24/7 support from a dedicated, multi-lingual global concierge service that caters to bespoke travel, dining, and lifestyle experiences worldwide. To mark this launch, Great Eastern has brought together a distinguished selection of iconic brands to offer a unique Singapore experience. TWG Tea, the globally renowned luxury tea house, has created an exclusive Great Eastern Private Tea Blend for Great Eastern Private members, while Mr. Bucket Chocolaterie, the homegrown artisan chocolatier known for its sustainably-sourced Asian cacao, will serve a refined selection of chocolate indulgences to complement the pairing. In quick succession, Great Eastern launched three new products last year for HNW succession – including Legacy Income, Index Universal Life and Prestige Wealth Legacy. The launch of Great Eastern Private comes at a time when Asia’s wealth families navigate intergenerational transitions amidst rising geopolitical and market complexity. With an estimated US$5.8 trillion in assets expected to be passed down in Asia Pacific between 2023 and 2030, Great Eastern Private is positioning itself to be the Asian insurer of choice for clients increasingly seeking multi-generational solutions in Singapore. The proposition for Great Eastern’s HNW clients will continue to evolve and further developments will be announced in due course.”
“ Singapore 2nd Largest Bank OCBC Insurance Subsidiary Great Eastern Launches Great Eastern Private for HNW Clients with 1) HNW Insurance Solutions, 2) Private Client Privileges Program in 7 Areas (Next-Generation Leadership, Family Advisory & Trust Services, Health & Longevity, International Tax Advisory, Legal Advisory, Philanthropy and Global Lifestyle Concierge), 3) Cross-Generation Family Program in Partnership with Singapore Management University Executive Development, 4) New HNW Space Hewton Fair Suite Featuring On-Site Medical Suite (Raffles Medical Group), and 5) Great Eastern Private Membership Provides 24/7 Support from Concierge Service for Bespoke Travel, Dining & Lifestyle Experiences Worldwide “
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Greg Hingston, Group CEO of Great Eastern: “As clients successfully accumulate wealth, the focus is now shifting to preserving, and transferring wealth intentionally, efficiently and meaningfully. The launch of Great Eastern Private is a strategic move to invest in capabilities and services to respond to this customer need and the commitment to remain the trusted insurance partner of customers across every stage of life and across generations. As Southeast Asia’s longest established insurer, Great Eastern has been entrusted across these generations.”
Great Eastern – Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$122 billion in assets and more than 16 million policyholders, including 11.7 million from government schemes, it provides insurance solutions to customers through multiple distribution channels – a tied agency force, bancassurance, direct digital, digital partnerships and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength ratings of “AA” by Fitch Ratings and “AA-” by S&P Global Ratings, one of the highest among Asian life insurance companies. Great Eastern’s asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
Singapore 2nd Largest Bank OCBC Insurance Subsidiary Great Eastern Launches Great Eastern Private for HNW Clients with 1) HNW Insurance Solutions, 2) Private Client Privileges Program in 7 Areas (Next-Generation Leadership, Family Advisory & Trust Services, Health & Longevity, International Tax Advisory, Legal Advisory, Philanthropy and Global Lifestyle Concierge), 3) Cross-Generation Family Program in Partnership with Singapore Management University Executive Development, 4) New HNW Space Hewton Fair Suite Featuring On-Site Medical Suite (Raffles Medical Group), and 5) Great Eastern Private Membership Provides 24/7 Support from Concierge Service for Bespoke Travel, Dining & Lifestyle Experiences Worldwide
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