China Social Media Platform Weibo
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China Social Media Weibo Secondary Listing on Hong Kong Exchange, Decline 7% on Day 1 with $15 Billion Market Value

10th December 2021 | Hong Kong

China social media giant Weibo has been listed on Hong Kong Stock Exchange in a secondary listing, with share price declining 7.18% on Day 1 (8/12/21) and a market capitalization of around $15 billion.  Weibo had became listed on Nasdaq in 2014, and the secondary listing on Hong Kong Exchange (HKEX) raised $385 million for Weibo.   Weibo was launched in 2009 by Sina Corporation and grew to become one of the largest social media platforms in China.  In 2021 Q3, the company reported revenue of $607.4 million, net income of $181.7 million, monthly active users of 573 million and average daily active users of 248 million. 

“ China Social Media Weibo Secondary Listing on Hong Kong Exchange, Decline 7% on Day 1 with $15 Billion Market Value “

 



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Weibo, China Social Media Giant

China Social Media Platform Weibo

Weibo is a leading social media for people to create, discover and distribute content. Weibo combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Any user can create and post a feed and attach multi-media and long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. This simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream.

Weibo enables its advertising and marketing customers to promote their brands, products and services to users. Weibo offers a wide range of advertising and marketing solutions to companies of all sizes. The Company generates a substantial majority of its revenues from the sale of advertising and marketing services, including the sale of social display advertisement and promoted marketing offerings. Designed with a “mobile first” philosophy, Weibo displays content in a simple information feed format and offers native advertisement that conform to the information feed on our platform. To support the mobile format, we have developed and continuously refining our social interest graph recommendation engine, which enables our customers to perform people marketing and target audiences based on user demographics, social relationships, interests and behaviors, to achieve greater relevance, engagement and marketing effectiveness.

 

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