China Asset & Wealth Management Company GROW Investment Group (GROW) & Hong Kong Digital Assets Company Animoca Brands Form Strategic Partnership, Animoca Brands to Invest (Up to 15% Equity) in GROW Asset Management (HK) Which Will be Renamed to GROW Digital Wealth Providing Crypto & Traditional Investment Products to Family Offices & UHNWs, GROW Founded in 2021 by William Ma (Chief Investment Officer), Investors Include Julius Baer & Lighthouse Capital
16th December | Hong Kong
China asset & wealth management company GROW Investment Group (GROW) & Hong Kong digital assets company Animoca Brands have formed a strategic partnership – Animoca Brands will invest (Up to 15% equity) in GROW Asset Management (HK) which will be renamed to GROW Digital Wealth, providing crypto & traditional investment products to family offices & UHNWs (Ultra high net worth). GROW was founded in 2021 by William Ma (Chief Investment Officer). GROW investors include Julius Baer & Lighthouse Capital. Announcement (16/12/25): “Animoca Brands, a global digital assets leader building blockchain and tokenized assets to advance the future of Web3 innovation, today announced that it has entered into a term sheet with GROW Investment Group (“GROW”), China’s leading investment and asset management platform backed by Julius Baer. Under the term sheet, Animoca Brands will enter into a strategic partnership with GROW and make an equity investment in GROW Asset Management (HK) Limited, which will later change its name to GROW Digital Wealth (“GDW”), GROW’s flagship platform … … Under the proposed partnership, Animoca Brands and GROW will build GDW into one of the first platforms in Asia to offer both crypto and traditional finance investment products to family offices and ultra-high-net-worth individuals. The goal is to enable independent financial advisors (IFAs) to serve family offices and ultra-high-net-worth clients with the latest technology, best-performing global institutional investment products, and highest compliance standards. GDW holds Type 1 (dealing in securities), Type 4 (advising on securities), and Type 9 (asset management) licenses issued by the Hong Kong Securities and Futures Commission. It empowers IFAs across Asia with a fully regulated, modern wealth-management operating system and curated global institutional-grade products designed for family offices and ultra-high-net-worth clients. Animoca Brands plans to introduce crypto assets, including real world assets (RWAs), to GDW, while GROW will bring its curated investment products to GDW. IFAs will be able to offer their clients both crypto and traditional finance products via GDW’s institutional and compliant-grade platform. The strategic partnership would tap into the growing asset management market in China, which has over 3 million high-net-worth individuals with investable assets exceeding CNY127 trillion (approximately US$18 trillion). As investors seek higher returns, they are diversifying from traditional onshore assets to overseas investments and alternative products. In addition, Animoca Brands and GROW plan to introduce educational initiatives to help investors understand and benefit from the increasing convergence between traditional and decentralized finance. As part of the proposed transaction, Animoca Brands intends to acquire an equity interest in GDW of up to 15%, subject to definitive agreements and any required approvals.”
“ China Asset & Wealth Management Company GROW Investment Group (GROW) & Hong Kong Digital Assets Company Animoca Brands Form Strategic Partnership, Animoca Brands to Invest (Up to 15% Equity) in GROW Asset Management (HK) Which Will be Renamed to GROW Digital Wealth Providing Crypto & Traditional Investment Products to Family Offices & UHNWs, GROW Founded in 2021 by William Ma (Chief Investment Officer), Investors Include Julius Baer & Lighthouse Capital “
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Alan Lau, Chief Business Officer of Animoca Brands: “Hong Kong is emerging as an important hub for regulated digital asset activity in Asia. By partnering with GROW, we aim to connect our Web3 and RWA initiatives with a licensed wealth management platform to further expand access to digital assets. Together we intend to explore compliant, technology‑driven ways to bring new asset classes and structures to family offices and independent advisors in the region.”
William Ma, Founding Partner & Global Chief Investment Officer of GROW: “We believe the world of wealth management is on the cusp of drastic change with decentralization and disintermediation being two disruptive powerful forces. The successful wealth management models of the near future will be those that combine the best of both traditional and digital offerings, with the strongest alignment of interest to clients by technology. We are excited to have the opportunity to work with a global leader – Animoca Brands – on this exciting venture.”
GROW Investment Group – GROW Investment Group (GROW) is a global leading China focused alternative asset and wealth management platform. GROW manages one of the largest and longest track record China multi strategy multi managers fund in China. It focuses on investing capital for institutional and individual investors to build and grow businesses across multi strategies. Since inception, GROW has received over 20 global wealth and asset management awards, including the Golden Bull Award in China and Asian Private Banker China Wealth Award – Best Wealth Manager – UHNW.
Animoca Brands – Animoca Brands Corporation Limited (ACN: 122 921 813) is a global digital assets leader building blockchain and tokenized assets to advance the future of Web3 innovation. It has received broad industry and market recognition including Fortune Crypto 40, Top 50 Blockchain Game Companies 2025, Financial Times’ High Growth Companies Asia-Pacific, and Deloitte Tech Fast. Animoca Brands is recognized for building digital asset platforms such as the Moca Network, Open Campus, and The Sandbox, as well as institutional grade assets; providing digital asset services to help Web3 companies launch and grow; and investing in frontier Web3 technology, with a portfolio of over 600 companies and altcoin assets.
China Asset & Wealth Management Company GROW Investment Group (GROW) & Hong Kong Digital Assets Company Animoca Brands Form Strategic Partnership, Animoca Brands to Invest (Up to 15% Equity) in GROW Asset Management (HK) Which Will be Renamed to GROW Digital Wealth Providing Crypto & Traditional Investment Products to Family Offices & UHNWs, GROW Founded in 2021 by William Ma (Chief Investment Officer), Investors Include Julius Baer & Lighthouse Capital
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