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United States $9 Billion Dating Tech Company Match Group Invests $100 Million in Non-Heterosexual (Non-Straight) Men Platform Sniffies with 3 Million Monthly Active Users, Sniffies Founded in 2018 by Blake Gallagher

3rd May 2026 | Hong Kong

United States dating tech company Match Group ($9 billion market value) has announced to invest $100 million in non-heterosexual (Non-straight) men platform Sniffies with 3 million monthly active users.  Sniffies was founded in 2018 by Blake Gallagher.  Match Group – Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of digital technologies designed to help people make meaningful connections. Our global portfolio of brands includes Tinder®, Hinge®, Match®, Meetic®, OkCupid®, Pairs™, PlentyOfFish®, Azar®, BLK®, HER®, and more, each built to increase our users’ likelihood of connecting with others. Through our trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.  Sniffies – Sniffies is a map-based cruising platform that brings the spontaneous energy of queer meetup culture into the digital age. Built for immediacy, Sniffies connects you instantly with what you want, when you want it. The interactive map turns cruising into a real-time experience by prioritizing proximity and intent, helping cruisers scroll less and connect more. Beyond the platform, Sniffies has grown into a cultural movement, spanning sought-after apparel, global events, and original content like the award-winning Cruising Confessions podcast.

“ United States $9 Billion Dating Tech Company Match Group Invests $100 Million in Non-Heterosexual (Non-Straight) Men Platform Sniffies with 3 Million Monthly Active Users, Sniffies Founded in 2018 by Blake Gallagher “

 



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United States $9 Billion Dating Tech Company Match Group Invests $100 Million in Non-Heterosexual (Non-Straight) Men Platform Sniffies with 3 Million Monthly Active Users, Sniffies Founded in 2018 by Blake Gallagher

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