UK $36 Billion Insurance Giant Prudential to Buy 75% Majority Stake in India Bharti Life Insurance for $436 Million ($363 Million Upfront & $73 Million Contingents) from Bharti Life Ventures & 360 ONE Asset Management in All-Cash Deal, Bharti Life Formed in 2006 as Joint Venture of Bharti Enterprises & AXA
18th May 2026 | Hong Kong
UK insurance giant Prudential ($35.6 billion market value) has announced to buy 75% majority stake in India Bharti Life Insurance for $436 million ($363 million upfront & $73 million contingents) from Bharti Life Ventures & 360 ONE Asset Management in all-cash deal. Bharti Life was formed in 2006 as a joint venture of Bharti Enterprises and AXA. Announcement (17/5/26): “Prudential plc (“Prudential”), a leading insurer and asset manager in Asia and Africa, today announced that as part of a strategic repositioning of its India operations it has agreed to acquire a 75% stake in Bharti Life Insurance Company Limited (“Bharti Life”), a prominent Indian life insurer, from Bharti Life Ventures Pvt Ltd and 360 ONE Asset Management (“360 ONE”). Completion of the transaction remains subject to receipt of regulatory approvals and the satisfaction of other conditions. India is a highly attractive market for Prudential, and this transaction is a strategic move to secure majority ownership of a life insurance business in the country. This will help strengthen Prudential’s ability to meet Indian customers’ insurance needs, with management and operational control over the offering of a broad suite of products and across multiple distribution channels. India is a vibrant market with positive demographic trends and structural growth opportunities. It has large, unmet demand for savings and protection with a low penetration of life insurance … … The transaction is for an initial cash consideration of ₹3,500 crore payable on completion. The transaction will be funded from existing resources. The transaction is expected to deliver compelling strategic and financial benefits for Prudential over time. Further details will be provided when regulatory consent has been received for the transaction. It is expected that part of the proceeds from any divestment of ICICIPru Life will be used to support future growth in the business. The residual capital would contribute to Prudential’s free surplus. There is potential additional consideration payable of up to ₹700 crore, dependent on the fulfilment of certain conditions.”
“ UK $36 Billion Insurance Giant Prudential to Buy 75% Majority Stake in India Bharti Life Insurance for $436 Million ($363 Million Upfront & $73 Million Contingents) from Bharti Life Ventures & 360 ONE Asset Management in All-Cash Deal, Bharti Life Formed in 2006 as Joint Venture of Bharti Enterprises & AXA “
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Anil Wadhwani, Prudential CEO: “India is a strategically important and exciting market for Prudential. By acquiring a controlling stake in Bharti Life, we are bringing together Prudential’s nearly 180 years of global insurance expertise and Bharti’s strong and growing local presence to serve the savings and protection needs of Indian consumers. Through this acquisition, we aim to contribute further to The Viksit Bharat Initiative¹ and, by extending access to our products and services to customers in India, act as a catalyst for achieving ‘Insurance for All by 2047’. Our joint partnership with the ICICI group of companies, has, for many decades, provided high-quality financial services solutions in India. We deeply appreciate this partnership and value our relationship with them.”
Bharti Life – Bharti Life is an Indian life insurer within the broader Bharti ecosystem. Bharti Life, led by an experienced management team, operates through a diversified multi-channel model spanning proprietary distribution, direct distribution, bancassurance, corporate agents and brokers, and group business, supported by a broad product portfolio of life insurance solutions covering protection and long-term savings. Bharti Life is majority owned by the Bharti Enterprises, with a minority investment held by funds managed by 360 ONE Asset Management.
Prudential – Prudential provides life and health insurance and asset management in Greater China, ASEAN, India and Africa. Prudential’s mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions. We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange.
UK $36 Billion Insurance Giant Prudential to Buy 75% Majority Stake in India Bharti Life Insurance for $436 Million ($363 Million Upfront & $73 Million Contingents) from Bharti Life Ventures & 360 ONE Asset Management in All-Cash Deal, Bharti Life Formed in 2006 as Joint Venture of Bharti Enterprises & AXA
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