Hong Kong Insurance Group FWD & Macau Commercial Bank Well Link Bank (Banco Well Link) Announced Bancassurance Partnership in Macau for Well Link Bank to Provide Insurance Products & Services to Customers in Macau
26th May 2026 | Hong Kong
Hong Kong insurance group FWD & Macau commercial bank Well Link Bank (Banco Well Link) have announced a bancassurance partnership in Macau for Well Link Bank to provide insurance products & services to customers in Macau. Announcement (23/4/26): “ Banco Well Link, S.A. (“Well Link Bank”) and FWD Macau (“FWD”) today announced a bancassurance partnership in Macau, marked by an official launch ceremony. The collaboration enables Well Link Bank to offer a broader range of insurance products and services to customers in Macau, including high‑net‑worth individuals, further strengthening the Bank’s wealth proposition. Leveraging Well Link Bank’s strong client base and extensive branch network in Macau, together with FWD’s customer-led and tech-enabled approach, the partnership will deliver cutting-edge insurance solutions and more convenient experiences for Macau residents and visitors, supporting customers in achieving their wealth appreciation and legacy planning goals. This year marks Well Link Bank’s 30th anniversary and FWD Macau’s 26th, underscoring both companies’ longstanding commitment to excellence in wealth management. Through consistently delivering professional, high-quality products and services, the two companies continue to create value for customers and steer market development.”
“ Hong Kong Insurance Group FWD & Macau Commercial Bank Well Link Bank (Banco Well Link) Announced Bancassurance Partnership in Macau for Well Link Bank to Provide Insurance Products & Services to Customers in Macau “
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Huang Ruisheng, Executive Director and CEO, Well Link Bank: “Well Link Bank is committed to providing diversified and forward-looking wealth management solutions in Macau. Establishing this bancassurance partnership with FWD Macau is a significant milestone in our wealth management roadmap. We firmly believe that through close collaboration that leverages the Bank’s strong local customer network and FWD’s strengths in product innovation and technology, we can deliver more personalised and effective insurance solutions with higher growth potential. Looking ahead, Well Link Bank will continue to harness innovation and professional expertise to contribute to Macau’s diversified economic growth and the prosperity of its financial market.”
Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD: “FWD Macau is delighted to establish this bancassurance partnership with Well Link Bank in Macau. By combining the professional edge and corporate strength of both companies, we are committed to changing the way people feel about insurance in the Macau market. We look forward to working closely with Well Link Bank to help customers achieve their wealth appreciation and legacy planning goals through FWD’s prudent, customer-led insurance solutions, thereby creating long-term value. This partnership not only enhances our product distribution capabilities but also represents an important step in expanding our footprint in Macau and with Macau visitors.”
Well Link Bank – Banco Well Link, S.A. (hereinafter referred to as WLB) is a fully licensed commercial bank registered in Macao. Upholding the “bridge” spirit, WLB is committed to serve as a bridge to success for clients, serves enterprises and individuals, promotes the country’s development and contributes to our mutual benefit society. WLB unceasingly strengthens its technology leadership, enhancing the capability to offer comprehensive services to customers through optimization of financial technology, making full use of its advantages of featured finance and professional services, and mapping a financial ecology. WLB, acting as an inclusive finance practitioner, devotes itself to small and medium customers and personal consumption operations. WLB’s products and services include: Savings Deposit & Time Deposit, Transfer, Credit Card & Debit Card, Personal Loan; Services by channels: ATM, STM, Mobile Banking and Online Account Opening; Personal Banking services: Well Link Securities Service, Insurance Agency, Payroll Service and Tax Rebate.
FWD Macau – FWD Macau is part of the FWD Group (1828.HK), a pan-Asian life and health insurance business that serves more than 38 million customers across 10 markets, including BRI Life in Indonesia. FWD Macau provides a suite of life and medical insurance products. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
Hong Kong Insurance Group FWD & Macau Commercial Bank Well Link Bank (Banco Well Link) Announced Bancassurance Partnership in Macau for Well Link Bank to Provide Insurance Products & Services to Customers in Macau
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