Canada Insurer Sun Life Launches 2 New Indexed Universal Life Insurance Solutions for HNW & UHNW Clients in Singapore with 1) SunBrilliance Indexed Universal Life II & 2) SunBrilliance Indexed Savings
12th September | Hong Kong
Canada insurer Sun Life has launched 2 new Indexed Universal Life insurance solutions for HNW & UHNW clients in Singapore with 1) SunBrilliance Indexed Universal Life II & 2) SunBrilliance Indexed Savings. Announcement (9/9/25): “Sun Life Assurance Company of Canada Singapore Branch (“Sun Life Singapore”), a branch of an established global financial services organisation (“Sun Life”), today announced the launch of two new Indexed Universal Life (IUL) insurance solutions – SunBrilliance IUL II and SunBrilliance Indexed Savings – catered to the High-Net-Worth (HNW) and Ultra-High-Net-Worth (UHNW) client segments in Singapore. This follows the success of its flagship SunBrilliance IUL insurance solution launched in 2023, as the insurer rides on continued market demand for IUL products that meet legacy planning and wealth accumulation needs. IUL products have steadily gained popularity among HNW clients in recent times, as they offer a combination of insurance protection, savings, and investment growth. Amid the uncertain global environment, Sun Life recognised an opportunity to introduce diversified IUL options that cater to clients with varying investment and risk appetites. Sun Life is introducing the SunBrilliance IUL II as an enhanced protection offering of its current SunBrilliance IUL product, as well as the brand new SunBrilliance Indexed Savings, a savings plan that will expand its suite of IUL solutions.” More info below:
” Canada Insurer Sun Life Launches 2 New Indexed Universal Life Insurance Solutions for HNW & UHNW Clients in Singapore with 1) SunBrilliance Indexed Universal Life II & 2) SunBrilliance Indexed Savings “
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Christopher Albrecht, Chief Executive Officer, Sun Life Singapore: “At Sun Life Singapore, we’re not just keeping pace with the market – we’re setting the standard for innovation in insurance. The growing demand for IUL products reflects our clients’ increasing financial sophistication and desire for greater investment control. Our expanded IUL suite is designed to offer the best of both worlds: the security of lifetime protection coupled with market-linked returns. By tying these products to the S&P 500 index, we’re opening doors to higher potential returns while still providing crucial downside protection. This range of IUL solutions allows our clients to tailor their investments to their unique risk appetites and financial goals, especially valuable in today’s uncertain economic climate. These new offerings underscore Sun Life’s position as Asia’s pre-eminent High Net Worth insurer, leveraging our rich heritage and decades of expertise to continually evolve and meet the sophisticated needs of our clientele. At Sun Life, we’re not just responding to change – we’re driving it, ensuring our clients have the tools they need to secure their financial futures with confidence.”
New product benefits: A gamechanger for the industry
The SunBrilliance IUL II offers improved benefits such as:
- Higher multiplier factor at 125%, as compared to 120% in the SunBrilliance IUL product
- Higher cap rate for Optimum Indexed Account to maximise upside growth (10.80% p.a. vs 10.20% p.a.)
- New guaranteed loyalty bonus from policy year 11 onwards to increase account value
- Waiver of fund charge and penalty-free partial surrender of policy (up to a limit from policy year 11 onwards)
It will also continue to offer market-leading features that made the SunBrilliance IUL solution so popular: (i) Legacy Plus – which allows the death benefit to be paid out in annual instalments of up to 10 years, and (ii) upfront charity giving through Sun Life Singapore Philanthropic Pledge where every purchase of the SunBrilliance IUL II product will see Sun Life Singapore donate 0.5% of premiums received to charity, up to US$20,000 per policy. The Philanthropic Pledge reinforces Sun Life’s longstanding commitment to be a sustainability champion, supporting a range of social and community causes such as Diabetes prevention, mental wellness and financial resilience. Sun Life aims to improve resiliency and create a brighter tomorrow, where future generations are empowered to live happier and healthier lives.
As a savings-based IUL, the SunBrilliance Indexed Savings product supports wealth accumulation and seamless wealth transfer across multiple generations:
- Two Indexed Accounts linked to S&P 500 index performance to meet different investment and risk appetites
- Flexible inter-generational wealth transfer with the option to change policy owner and life insured, appoint a Contingent Owner and a Contingent Insured, or split one’s policy into multiple policies to be shared across generations
- Longer maturity term of 150 years to support legacy planning across life stages and multiple generations
- Guaranteed loyalty bonus (from policy year 11 to 100) and continuity bonus to boost account value
- Legacy Plus to allow death benefit payout in annual instalments of up to 10 years
More details on the SunBrilliance IUL II and SunBrilliance Indexed Savings products can be found here:
Sun Life – Sun Life is a leading international financial services organisation providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the U.S., the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2025, Sun Life had total assets under management of $1.54 trillion.
Canada Insurer Sun Life Launches 2 New Indexed Universal Life Insurance Solutions for HNW & UHNW Clients in Singapore with 1) SunBrilliance Indexed Universal Life II & 2) SunBrilliance Indexed Savings
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