Hong Kong $11 Billion BEA Union Investment Management Launches New Logo & Tagline (Opportunity in Partnership) and Celebrates 18th Anniversary, Formed in 2007 in Joint Venture Between The Bank of East Asia & European $605 Billion Asset Manager Union Investment Group (Anchored by Germany Cooperative Financial Group DZ Bank)
22nd November | Hong Kong
Hong Kong BEA Union Investment Management ($11.6 billion AUM) has launched a new logo & tagline (Opportunity in Partnership), and celebrates BEA Union Investment Management 18th anniversary. BEA Union Investment Management was formed in 2007 in a joint venture between The Bank of East Asia & European $605 billion asset manager Union Investment Group (Anchored by Germany cooperative financial group DZ Bank). Announcement (4/11/25): “To mark its 18th anniversary, BEA Union Investment Management Limited (“BEA Union Investment”) hosted a cocktail reception at the headquarters of The Bank of East Asia, Limited (“BEA”), celebrating the milestone with industry partners and clients. The event also marked the official launch of the company’s refreshed brand identity, featuring a new logo and tagline: Opportunity in partnership, which reflect BEA Union Investment’s commitment to creating opportunities through partnership. The new logo draws inspiration from the joint venture between BEA and Germany’s Union Investment Group (“Union Investment”). Its distinctive “BU” symbol represents the two parent companies. The design blends BEA’s warm, vibrant orange with Union Investment’s deep blue, embodying BEA Union Investment’s dynamic and professional spirit. The letters “B” and “U” also stand for “Bespoke” and “Unique,” highlighting the firm’s ability to connect global resources with local market insights to deliver tailored, far-sighted and reliable investment solutions. Along with the refreshed visual identity, BEA Union Investment is introducing the new tagline, Opportunity in partnership. The phrase encapsulates the company’s belief that long-term success arises from shared achievement. BEA Union Investment strives to create lasting value and opportunities together with its partners. And the outward-reaching square elements within the “BU” logo visually reinforce this philosophy … … BEA Union Investment’s core investment capabilities span equities, fixed income, and multi- asset strategies. With a portfolio-based approach, the firm delivers goal-oriented solutions tailored to market conditions and client needs. Over the years, BEA Union Investment has earned industry recognition for its outstanding performance and built lasting trust with investors. Looking ahead, the firm will continue to uphold the spirit of Opportunity in partnership, working alongside clients to create enduring value. The new “BU” logo represents the joint venture between BEA and Union Investment. “B” stands for “Bespoke,” and “U” for “Unique.” The outward extension in the “BU” letters visually echoes the spirit of partnership and shared value creation.”
“ Hong Kong $11 Billion BEA Union Investment Management Launches New Logo & Tagline (Opportunity in Partnership) and Celebrates 18th Anniversary, Formed in 2007 in Joint Venture Between The Bank of East Asia & European $605 Billion Asset Manager Union Investment Group (Anchored by Germany Cooperative Financial Group DZ Bank) “
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Brian David Li Man-bun, Co-Chief Executive of BEA: “Eighteen years ago, BEA, as Hong Kong’s largest independent bank, joined forces with Germany’s second largest asset manager, Union Investment, to create BEA Union Investment. Today, BEA Union Investment has grown into a trusted active manager. We have always believed that partnerships drive growth, and the new brand identity reflects that conviction.”
André Haagmann, Designated Chief Executive Officer of Union Investment: “As BEA Union Investment celebrates its 18th anniversary, we take pride in our achievements and look ahead with confidence. The brand refresh marks a new era, building on our legacy and reaffirming our commitment to excellence for clients and partners. Union Investment’s strategic commitment to BEA Union Investment, to Hong Kong, and to the region remains steadfast. We will continue to deepen our collaboration with BEA, leveraging Hong Kong’s role as super-connector between Chinese Mainland and the global market to unlock new opportunities and create lasting value.”
Janet Li, Chief Executive Officer of BEA Union Investment: “Opportunity in partnership is more than a tagline, it’s a promise we’ve always upheld. Partnership is our driving force. Built on mutual trust and shared success, we move forward together with our clients. As we embark on this new chapter, I hope that when you see our new brand, you perceive it as an invitation for deeper collaboration where your vision and our expertise can unite to create something enduring that none of us could achieve alone.”
BEA Union Investment Management – BEA Union Investment Management Limited (“BEA Union Investment”) is a joint venture formed in 2007 between The Bank of East Asia Limited and Union Investment Group (“Union Investment”). As of September 30, 2025, BEA Union Investment has approximately US$11.6 billion in assets under management. Combining local knowledge and global vision, BEA Union Investment excels in multiple asset classes across global markets, including stocks, bonds, alternative investments and currency markets.
The Bank of East Asia – Incorporated in 1918, The Bank of East Asia, Limited (“BEA”) is a leading Hong Kong-based financial services group with total consolidated assets of HK$891.4 billion (US$113.5 billion) as of 30 June 2025. BEA provides a comprehensive range of wholesale banking, personal banking, wealth management and investment services to customers through an extensive network of about 120 outlets covering Hong Kong, the Chinese Mainland, Macau, Taiwan, Southeast Asia, the United Kingdom, and the United States.
Union Investment Group – Founded in 1956, the Union Investment Group (“Union Investment”) is one of Europe’s leading asset managers for private and institutional clients. Union Investment is anchored in the German cooperative financial group led by DZ BANK. With assets under management of EUR525.8 billion as at 30 September 2025, Union Investment offers a broad range of asset management products covering various asset classes such as equities, fixed income, money market, real estate, alternatives and quantitative funds.
Hong Kong $11 Billion BEA Union Investment Management Launches New Logo & Tagline (Opportunity in Partnership) and Celebrates 18th Anniversary, Formed in 2007 in Joint Venture Between The Bank of East Asia & European $605 Billion Asset Manager Union Investment Group (Anchored by Germany Cooperative Financial Group DZ Bank)
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