UBS Billionaire Ambitions Report 2025: 2,919 Billionaires with $15.7 Trillion Wealth, 2,059 Self-Made & 860 Multi-Generational, Top 9 Billionaire Countries – United States 924, China Mainland 470, India 188, United Kingdom 91, Switzerland 84, Hong Kong 76, Italy 61, Singapore 55, Taiwan 51, Top 5 Increase in Investment – Private Equity Direct Investments, Equities Developed Markets, Hedge Funds, Equities Emerging Markets, Private Equity Funds, Top 5 Negative Factors to Impact Market – Tariffs, Major Geopolitical Conflict, Policy Uncertainty, Higher Inflation, Debt Crisis

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UBS Billionaire Ambitions Report 2025: 2,919 Billionaires with $15.7 Trillion Wealth, 2,059 Self-Made & 860 Multi-Generational, Top 9 Billionaire Countries – United States 924, China Mainland 470, India 188, United Kingdom 91, Switzerland 84, Hong Kong 76, Italy 61, Singapore 55, Taiwan 51, Top 5 Increase in Investment – Private Equity Direct Investments, Equities Developed Markets, Hedge Funds, Equities Emerging Markets, Private Equity Funds, Top 5 Negative Factors to Impact Market – Tariffs, Major Geopolitical Conflict, Policy Uncertainty, Higher Inflation, Debt Crisis

25th December | Hong Kong 

UBS has released the UBS Billionaire Ambitions Report 2025, providing key insights into global billionaires and 87 billionaires with booking centres in Switzerland, Europe, Singapore, Hong Kong, United States.  Total billionaires in 2025 – 2,919.  Self-made billionaires – 2,059.  Multi-generational billionaires – 860.  Total billionaires wealth – $15.7 trillion.  Billionaire gender – Male 87.2% / Female 12.8%.  Billionaire Male average wealth – $5.4 billion.  Billionaire Female average wealth – $5.2 billion.  New billionaires in 2025 – 287.  Wealth of New billionaires in 2025 – $684.3 billion.  Top 9 Billionaire Countries – United States 924, China Mainland 470, India 188, United Kingdom 91, Switzerland 84, Hong Kong 76, Italy 61, Singapore 55, Taiwan 51.  Top 4 Billionaire Countries in Americas – United States 924, Canada 47, Brazil 47, Mexico 22.  Top 10 Billionaire Countries in APAC – China Mainland 470, India 188, Hong Kong 76, Singapore 55, Taiwan 51, Australia 43, Japan 41, South Korea 31, Indonesia 27, Thailand 25.  Top 7 Billionaire Countries in Western Europe – Germany 156, United Kingdom 91, Switzerland 84, Italy 61, France 46, Spain 32, Sweden 31.  Top 4 Billionaire Countries in Middle East & Africa – Israel 36, Saudi Arabia 19, United Arab Emirates 19, South Africa 7.  Top 5 Increase in investment in next 12 months – Private equity direct investments, Equities developed markets, Hedge funds, Equities emerging markets, Private equity funds.  Top 3 Region for investment opportunities in next 12 months – North America 63%, Western Europe 40%, Greater China 34%, APAC ex-Greater China 33%, Middle East 10%.  Top 5 Negative Factors to impact market in next 12 months – Tariffs, Major geopolitical conflict, Policy uncertainty, Higher inflation, Debt crisis.  Top 5 Countries for Transferrable Wealth in next 15 years – United States, India, France, Germany, Switzerland.  Top 5 APAC Countries for Transferrable Wealth in next 15 years – India, Hong Kong, China Mainland, Australia, Indonesia.  Billionaires expect to live longer (Compared to 10 years ago) – 87%.  Billionaires Relocation History & Future Plan – Yes 45% / No 55%.  Billionaires relocated at least 1 time – 36%.  Billionaires relocated at least 2 times – 24%.  Top 3 Reasons for Billionaires to relocate – Better quality of life, Geopolitical concerns, Tax.  Top 3 Billionaires Aspirations for child / children – Develop skills & values to succeed independently rather than solely relying on inherited wealth, Pursue own passions, Happy / comfortable with managing family wealth.  Top 5 Most Pressing Social Challenges for younger generations – Technology & AI, Climate change, Poverty & inequality, Education, Healthcare.  See below for key summary & findings  | View report here

“ UBS Billionaire Ambitions Report 2025: 2,919 Billionaires with $15.7 Trillion Wealth, 2,059 Self-Made & 860 Multi-Generational, Top 9 Billionaire Countries – United States 924, China Mainland 470, India 188, United Kingdom 91, Switzerland 84, Hong Kong 76, Italy 61, Singapore 55, Taiwan 51, Top 5 Increase in Investment – Private Equity Direct Investments, Equities Developed Markets, Hedge Funds, Equities Emerging Markets, Private Equity Funds, Top 5 Negative Factors to Impact Market – Tariffs, Major Geopolitical Conflict, Policy Uncertainty, Higher Inflation, Debt Crisis “

- Article continues below -

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UBS Billionaire Ambitions Report 2025: 2,919 Billionaires with $15.7 Trillion Wealth, 2,059 Self-Made & 860 Multi-Generational, Top 9 Billionaire Countries – United States 924, China Mainland 470, India 188, United Kingdom 91, Switzerland 84, Hong Kong 76, Italy 61, Singapore 55, Taiwan 51, Top 5 Increase in Investment – Private Equity Direct Investments, Equities Developed Markets, Hedge Funds, Equities Emerging Markets, Private Equity Funds, Top 5 Negative Factors to Impact Market – Tariffs, Major Geopolitical Conflict, Policy Uncertainty, Higher Inflation, Debt Crisis

UBS has released the UBS Billionaire Ambitions Report 2025, providing key insights into global billionaires and 87 billionaires with booking centres in Switzerland, Europe, Singapore, Hong Kong, United States.  See below for key summary & findings  | View report here

UBS Billionaire Ambitions Report 2025

Summary

1. Total billionaires in 2025 – 2,919
2. Self-made billionaires – 2,059
3. Multi-generational billionaires – 860
4. Total billionaires wealth – $15.7 trillion
5. Billionaire gender – Male 87.2% / Female 12.8%
6. Billionaire Male average wealth – $5.4 billion
7. Billionaire Female average wealth – $5.2 billion
8. New billionaires in 2025 – 287
9. Wealth of New billionaires in 2025 – $684.3 billion
10. Top 9 Billionaire Countries – United States 924, China Mainland 470, India 188, United Kingdom 91, Switzerland 84, Hong Kong 76, Italy 61, Singapore 55, Taiwan 51
11. Top 4 Billionaire Countries in Americas – United States 924, Canada 47, Brazil 47, Mexico 22
12. Top 10 Billionaire Countries in APAC – China Mainland 470, India 188, Hong Kong 76, Singapore 55, Taiwan 51, Australia 43, Japan 41, South Korea 31, Indonesia 27, Thailand 25
13. Top 7 Billionaire Countries in Western Europe – Germany 156, United Kingdom 91, Switzerland 84, Italy 61, France 46, Spain 32, Sweden 31
14. Top 4 Billionaire Countries in Middle East & Africa – Israel 36, Saudi Arabia 19, United Arab Emirates 19, South Africa 7
15. Top 5 Increase in investment in next 12 months – Private equity direct investments, Equities developed markets, Hedge funds, Equities emerging markets, Private equity funds
16. Top 3 Region for investment opportunities in next 12 months – North America 63%, Western Europe 40%, Greater China 34%, APAC ex-Greater China 33%, Middle East 10%
17. Top Negative Factors to impact market in next 12 months – Tariffs, Major geopolitical conflict, Policy uncertainty, Higher inflation, Debt crisis
18. Top 5 Countries for Transferrable Wealth in next 15 years – United States, India, France, Germany, Switzerland
19. Top 5 APAC Countries for Transferrable Wealth in next 15 years – India, Hong Kong, China Mainland, Australia, Indonesia
20. Billionaires expect to live longer (Compared to 10 years ago) – 87%
21. Billionaires Relocation History & Future Plan – Yes 45% / No 55%
22. Billionaires relocated at least 1 time – 36%
23. Billionaires relocated at least 2 times – 24%
24. Top 3 Reasons for Billionaires to relocate – Better quality of life, Geopolitical concerns, Tax
25. Top 3 Billionaires Aspirations for child / children – Develop skills & values to succeed independently rather than solely relying on inherited wealth, Pursue own passions, Happy / comfortable with managing family wealth
26. Top 5 Most Pressing Social Challenges for younger generations – Technology & AI, Climate change, Poverty & inequality, Education, Healthcare

UBS Billionaire Ambitions Report 2025:

1) Billionaires Profile

Profile of Respondents:

• No. of billionaires – 87
• Booking centres – Switzerland, Europe, Singapore, Hong Kong, United States

Global billionaires in 2025:

• Total billionaires – 2,919
• Self-made billionaires – 2,059
• Multi-generational billionaires – 860
• Total billionaires wealth – $15.7 trillion

Billionaire gender:

• Male – 2,545 (87.2%)
• Female – 374 (12.8%)

Billionaire gender average wealth:

• Male – $5.4 billion
• Female – $5.2 billion

Billionaire Population:

• 2022 – 2,668
• 2023 – 2,544
• 2024 – 2,682
• 2025 – 2,919

No. of New billionaires:

• 2022 – 35
• 2023 – 137
• 2024 – 268
• 2025 – 287

Wealth of New billionaires:

• 2022 – $74.6 billion
• 2023 – $291.5 billion
• 2024 – $524.5 billion
• 2025 – $684.3 billion

2) Top Billionaire Countries

Top 20 Billionaire Countries:

1. United States – 924
2. China Mainland – 470
3. India – 188
4. United Kingdom – 91
5. Switzerland – 84
6. Hong Kong – 76
7. Italy – 61
8. Singapore – 55
9. Taiwan – 51
10. Canada – 47
11. Brazil – 47
12. France – 46
13. Australia – 43
14. Japan – 41
15. Israel – 36
16. Spain – 32
17. South Korea – 31
18. Sweden – 31
19. Indonesia – 27
20. Thailand – 25

* Countries include special regions / cities.  

Top 8 Billionaire Countries in Americas:

1. United States – 924
2. Canada – 47
3. Brazil – 47
4. Mexico – 22
5. Argentina – 5
6. Chile – 5
7. Colombia – 1
8. Peru – 1

Top 12 Billionaire Countries in APAC:

1. China Mainland – 470
2. India – 188
3. Hong Kong – 76
4. Singapore – 55
5. Taiwan – 51
6. Australia – 43
7. Japan – 41
8. South Korea – 31
9. Indonesia – 27
10. Thailand – 25
11. Malaysia – 14
12. Philippines – 15

Top 13 Billionaire Countries in Western Europe:

1. Germany – 156
2. United Kingdom – 91
3. Switzerland – 84
4. Italy – 61
5. France – 46
6. Spain – 32
7. Sweden – 31
8. Norway – 11
9. Netherlands – 8
10. Denmark – 8
11. Austria – 8
12. Finland – 7
13. Ireland – 4

Top 7 Billionaire Countries in Middle East & Africa:

1. Israel – 36
2. Saudi Arabia – 19
3. United Arab Emirates – 19
4. South Africa – 7
5. Egypt – 4
6. Nigeria – 4
7. Lebanon – 2

* Top countries refer to countries in UBS Billionaire Ambitions Report 2025.   Eg. Russia (Europe) is not included in the report.

3) Billionaires Investments & Risks

Top Increase in Investment in next 12 months:

1. Private equity direct investments – 49%
2. Equities developed markets – 43%
3. Hedge funds – 43%
4. Equities emerging markets – 42%
5. Private equity funds – 37%
6. Infrastructure – 35%
7. Private debt – 33%
8. Real estate – 33%
9. Gold / Precious metals – 32%
10. Art & antiques – 27%
11. Fixed income developed markets – 26%
12. Fixed income emerging markets – 19%
13. Commodities – 10%
14. Cash / Equivalent – 19%

Top Region for investment opportunities in next 12 months:

1. North America – 63%
2. Western Europe – 40%
3. Greater China – 34%
4. APAC ex-Greater China – 33%
5. Middle East – 10%
6. Latin America – 6%
7. Eastern Europe – 1%
8. Africa – 1%

Top Region for investment opportunities in next 5 years:

1. North America – 65%
2. APAC ex-Greater China – 51%
3. Greater China – 48%
4. Western Europe – 30%
5. Middle East – 19%
6. Eastern Europe – 19%
7. Africa – 14%
8. Latin America – 14%

Top Negative Factors to impact market in next 12 months:

1. Tariffs – 66%
2. Major geopolitical conflict – 63%
3. Policy uncertainty – 59%
4. Higher inflation – 44%
5. Debt crisis – 34%
6. Higher taxes – 28%
7. Global recession – 27%
8. Higher interest rates – 19%
9. Supply chain disruptions – 19%
10. Financial market crisis – 16%
11. Technological disruptions – 15%
12. Climate change – 14%
13. Higher energy costs – 8%
14. Global health crisis – 6%
15. Deflation – 5%

4) Billionaires Wealth

Total billionaires wealth in last 10 years:

• 2015 – $6.3 trillion
• 2016 – $7.4 trillion
• 2017 – $8.9 trillion
• 2018 – $8.5 trillion
• 2019 – $7.9 trillion
• 2020 – $10.2 trillion
• 2021 – $13.4 trillion
• 2022 – $11 trillion
• 2023 – $11.9 trillion
• 2024 – $13.9 trillion
• 2025 – $15.7 trillion

No. of New billionaires:

• 2022 – 35
• 2023 – 137
• 2024 – 268
• 2025 – 287

Wealth of New billionaires:

• 2022 – $74.6 billion
• 2023 – $291.5 billion
• 2024 – $524.5 billion
• 2025 – $684.3 billion

Transferrable Wealth in next 15 years by Region:

• North America – $2.84 trillion
• Central & South America – $188.9 billion
• Europe – $1.3 trillion
• MENA – $152.7 billion
• Greater China – $407 billion
• South & East Asia – $746.6 billion
• Australia – $114.6 billion

Top 5 Countries for Transferrable Wealth in next 15 years

1. United States – $2.7 trillion
2. India – $382 billion
3. France – $347 billion
4. Germany – $227 billion
5. Switzerland – $206 billion

Top Countries for Transferrable Wealth in Americas, Europe & MENA  in next 15 years:

1. United States – $2.7 trillion
2. France – $347 billion
3. Germany – $227 billion
4. Switzerland – $206 billion
5. United Kingdom – $164 billion
6. Spain – $162 billion
7. Mexico – $97.7 billion
8. Italy – $89.5 billion
9. Canada – $64.5 billion
10. Sweden – $56.4 billion
11. Israel – $48.4 billion
12. Brazil – $46.4 billion
13. Chile – $35.1 billion
14. UAE – $31.9 billion
15. South Africa – $30.8 billion
16. Saudi Arabia – $25.3 billion

Top Countries for Transferrable Wealth in APAC in next 15 years:

1. India – $382 billion
2. Hong Kong – $180 billion
3. China Mainland – $135 billion
4. Australia – $114 billion
5. Indonesia – $114 billion
6. Taiwan – $91.3 billion
7. Japan – $73.6 billion
8. Singapore – $66.7 billion
9. Thailand – $62 billion
10. Philippines – $33.6 billion
11. Malaysia – $20.1 billion
12. South Korea – $11.6 billion

5) Billionaires Insights

Billionaires View on Life Expectancy (Compared to 10 years ago):

• Expect to live significantly longer – 44%
• Expect to live slightly longer – 37%
• Same – 19%

Billionaires Relocation History & Future Plan:

• Relocated at least 2 times – 24%
• Relocated 1 once – 12%
• Considering – 9%
• No – 55%

Top Reasons for Billionaires to relocate: 

1. Better quality of life- 36%
2. Geopolitical concerns – 36%
3. Tax – 35%
4. More privacy – 15%
5. Be closer to family / extended family – 15%
6. Better healthcare – 7%
7. Other – 3%
8. Not applicable / Will not relocate – 22%

Billionaires Aspirations for child / children:

1. Develop skills & values to succeed independently rather than solely relying on inherited wealth – 82%
2. Pursue own passions – 67%
3. Happy / comfortable with managing family wealth – 61%
4. Use wealth to make positive impact on the world – 55%
5. Grow family business, brand or assets, ensure family legacy continues – 43%

Most Pressing Social Challenges for younger generations:

1. Technology & AI – 75%
2. Climate change – 55%
3. Poverty & inequality – 45%
4. Education – 44%
5. Healthcare – 32%
6. Water scarcity & sanitation – 24%
7. Food security & hunger – 19%
8. None – 1%

UBS Billionaire Ambitions Report 2025
This is the eleventh edition of this report covering billionaires, focusing on their wealth and ambitions during an era of historic wealth generation, business innovation and impact philanthropy. UBS conducted an online survey of the firm’s billionaire clients booked in Switzerland, Europe (excl. Switzerland), Singapore, Hong Kong SAR, and the United States between 10 July and 25 September 2025. The total sample size was 87 respondents. The survey findings were supplemented by in-depth interviews which took place from 27 September to 7 October. Also included in this report, the UBS/PwC billionaire database has tracked the wealth of billionaires across the Americas, EMEA and the Asia-Pacific (47 markets) since 1995.

UBS – UBS is a leading and truly global wealth manager and the leading universal bank in Switzerland. It also provides diversified asset management solutions and focused investment banking capabilities. UBS manages 6.9 trillion dollars of invested assets as per third quarter 2025. UBS helps clients achieve their financial goals through personalized advice, solutions and products. Headquartered in Zurich, Switzerland, the firm is operating in more than 50 markets around the globe. UBS Group shares are listed on the SIX Swiss Exchange and the New York Stock Exchange (NYSE).

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