Hong Kong Insurance Group FWD Hires Manulife 19-Year Veteran Chief Distribution Officer Mark Bensman as Chief Officer FWD HNW (25/5/26) to Grow HNW Business, 25 Years Insurance & Financial Industry Experience at Manulife & Lincoln Financial Distributors and Held Senior Roles Including as Chief Distributor Officer & Head of Global HNW International Brokerage Distribution
18th May 2026 | Hong Kong
Hong Kong insurance group FWD has hired Manulife 19-year veteran Chief Distribution Officer Mark Bensman as Chief Officer FWD HNW (25/5/26) to grow HNW business. Mark Bensman has more than 25 years of insurance & financial industry experience at Manulife & Lincoln Financial Distributors, and held senior roles including as Chief Distributor Officer & Head of Global HNW International Brokerage Distribution. Announcement (18/5/26): “FWD Group Holdings Limited (“FWD Group” or “FWD”) today announced a key hire for its growing high-net-worth (HNW) business with Mark Bensman appointed Chief Officer, FWD HNW, effective 25 May, 2026. Mr Bensman brings more than 25 years of life insurance industry experience to FWD Group. Most recently, he was Chief Distribution Officer for Manulife, where he worked for 18 years building their HNW business. Mr Bensman holds a Bachelor of Science in Business Administration from the University of Delaware … … Leveraging FWD Group’s strong reach, FWD’s HNW business operates out of three jurisdictions: Hong Kong SAR, Singapore and Bermuda, with both onshore and offshore insurance solutions for HNW and ultra HNW customers worldwide. FWD Private, established in 2023, offers comprehensive legacy planning solutions and services for HNW and ultra HNW individuals. Products are primarily distributed via international brokers across Hong Kong SAR, Singapore, Dubai and Switzerland, who provide personalised services and innovative wealth planning solutions. FWD Private operates in Bermuda under FWD Life Insurance Company (Bermuda) Limited. A Singapore branch was established in 2024. The exclusive FWD Private Lounge, in Hong Kong’s prime commercial district, was opened in 2025.
“ Hong Kong Insurance Group FWD Hires Manulife 19-Year Veteran Chief Distribution Officer Mark Bensman as Chief Officer FWD HNW (25/5/26) to Grow HNW Business, 25 Years Insurance & Financial Industry Experience at Manulife & Lincoln Financial Distributors and Held Senior Roles Including as Chief Distributor Officer & Head of Global HNW International Brokerage Distribution “
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Huynh Thanh Phong, Group Chief Executive Officer and Executive Director of FWD Group: “We see significant opportunity in the high-net-worth space, which continues to grow in both size and sophistication. Mark is a great addition to lead the FWD Group HNW team in supporting our business units, as we expand our bespoke offering to this high-touch client segment. Mark’s deep HNW experience, long-standing relationships in the international broker community, and track record of innovation, collaboration and excellence will be incredibly valuable.”
Mark Bensman: “I’m excited to join FWD Group and lead the HNW business, which has established incredible momentum in the last few years. It’s clear that there is a significant commitment to scaling the business further, with the diverse needs of the growing segment of HNW clients at the heart of it all.”
FWD Group – FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
Hong Kong Insurance Group FWD Hires Manulife 19-Year Veteran Chief Distribution Officer Mark Bensman as Chief Officer FWD HNW (25/5/26) to Grow HNW Business, 25 Years Insurance & Financial Industry Experience at Manulife & Lincoln Financial Distributors and Held Senior Roles Including as Chief Distributor Officer & Head of Global HNW International Brokerage Distribution
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