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The Eureka Moment for Financial Experts and Advisors

Nothing is more fascinating than to discover something new or what you had imagine only a few can understand.

This is especially true for discovering financial knowledge and information as each new discovery leads you to think that you are now on track to “make more money” or “save more money.”  Ideas such as making millions, early retirement and be like Warren Buffet (0.1% of him) starts to float in your mind.

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Many financial experts and advisors experience many Eureka moments in their career.  We look at some of the classic moments:

No. 1 Discovering Financial Knowledge

Priority Banker
Priority Banker

As a financial expert or advisor, the global financial market is vast and is extremely knowledge intensive, similar to scientific knowledge.  Keeping track of the global financial market means keeping track of the world.  This means understanding Treasury in United States to Obligasi in Indonesia or which is the correct trading description of China’s currency: CNY and RMB.

Some of the exciting moments in financial knowledge:

Early Moments Equities, Bonds, Foreign Exchange, Warren Buffett, Benjamin Graham
Mid-Phase Moments IPOs, Pre-IPOs, Fundamental Analysis, P/E Ratio, Stock Split
Late Moments Options, Futures, Swaps, OTC, Long/Short, LBO, Greenshoe, Delta, Gamma, Greeks,

No. 2 The Financial Information Discovery

NAGOYA JAPAN - SEPTEMBER 26, 2014: Japanese Stock market board - Economy of Japan is the third largest in the world by nominal GDP.
NAGOYA JAPAN – SEPTEMBER 26, 2014: Japanese Stock market board – Economy of Japan is the third largest in the world by nominal GDP.

After gathering basic financial knowledge, getting into action means knowing where to get the pricing.  Consumers go to consumer finance sites such as Google Finance or Yahoo Finance while financial experts and wealth advisors use professional terminals through data providers such as Bloomberg, Thomson Reuters & Factset.

Despite “everyone” getting data and information from Bloomberg and Thomson Reuters, their global market share accounts for only 57.87% (31.99% and 25.88% respectively). Read More: Looking at Bloomberg vs Reuters

Source: Burton Taylor International Consulting LLC


Did You Know

In China, Wind Info is the dominant financial information provider.  A positive movement is symbolize with red color – which represents good luck in Chinese culture while Bloomberg and Thomson Reuters use green color to represent positive movements.

Visit: Wind Info


No. 3 The Execution Platform Discovery

Market Crash
Market Crash

After having adequate financial knowledge and information, it is time to choose a product or service provider.  They usually number a few to tens in your quick shortlist.

But to select the right platform or instrument is no easy task. Example:

  • To buy stock: do you go to a bank or a stockbroking firm?
  • To manage wealth, do you go to a bank, private bank, financial advisory firm or manage your own through Do-It-Yourself Solutions?
  • Do you invest into stocks, Exchange-Traded Funds (ETFs), options, or Contract-for-differences (CFDs)

Once you commit to a platform for financial services, it is an amazing discovery as you can now plough through more financial information than ever.

And for financial experts & advisors, you soon discover, it isn’t just about financial knowledge, information and platform.


No. 4 The Trade or The First Trade

Foreign Exchange Charts
Foreign Exchange Charts

Buying a financial instrument for the first time is usually exciting.

The first moment would be an amateur mistake in placing a sell order instead of a buy order.  Another would be keying in the wrong quantity or the wrong price.  Sometimes you would place an order on a wrong ticker or when the market is already close.

  • Sell a Call Option
  • Sell a Put Option
  • Sell a Futures / Forward Position

The first trade and subsequent trades brings about many surprises, shocks and achievements.  Even not only for investments but for buying the first insurance policy, placing the first fixed deposit, all bring about moments of satisfaction and possibly uncertainties.


No. 5 A Future Unknown

Fast Growing Economy
Fast Growing Economy


Unlike consumer products where the products are often sent for live-testing or consumer-testing, financial products cannot be tested.

Financial products are constructed using “back-testing” or “stress-testing” for projected returns and risk management.  In financial products, the execution is a vote of confidence rather than a product that will delivers the expected results.

Due to the unknown future, the possible financial outcomes are highly correlated to the risk-taking approach, and the people who make the decisions.  Financial experts and advisors in their career, constantly move up and down the different profiles, adjusting to changing global economics, new insights and personal discoveries.

Examples of Risk-Taking and Profiles of Clients and Financial Advisors:

Risk-Taking Client’s Profile Experts & Advisor’s Profile
Low-Risk Conservative Prefer Safe Products
Moderate Risk Moderate Prefer Safe Products with 1 or 2 Higher Risk Products
Balanced Balanced Prefer to do a combination of Products, Neutral
High-Risk Growth Prefer Products with Potential for Higher Returns
Very High-Risk Aggressive Prefer High Returns and Trading Instruments


No. 6  The Long Wait, The Result

Financial Crisis in Greece
Financial Crisis in Greece

The biggest challenge of financial experts and advisors is that the outcome may take many years to materialise.  With a vibrant global financial market and fast-changing global economics, the outcome is constantly anticipated, monitored and scrutinised.

  • Would the result be positive or negative?
  • Is the plan a good plan?
  •  Is the execution good or could be better?
  • Are financial experts and advisors patient enough to see the outcome.
  • Should you change decisions if the original plan was flawed

Since waiting 10 years could mean a substantial 25% of a possible career lifespan (aged 25 – 65), many financial experts and advisors start turning to 3, 6, 9, 12 , 18 months time frame while the market charting organises financial information into 1, 3, 5 and 10 years framework.  Should you wait for the result?


No. 7 The Big Gains or the Big Losses

Hong Kong Stock Market
Hong Kong Stock Market

An unexpected death reaps a fortune for the family while an employee with stock options get a huge payday with the companies’ IPO.  Via insurance or investment, there are many gains through financial products.

Similarly, losses could occur via a bad insurance application process or flawed underwriting where a death payout is rejected by the insurance company.  An investment portfolio could suffer from an unfortunate total loss due to a collapse of the financial institution.

Financial experts and advisors experience the financial rise and fall of people and companies more than anyone else.  All these incidents, which happen within distance or under their watch meant the experts and advisors behaviours are influenced & impacted by the outcome.

Have you achieved your first big gains or big losses?  Have you already experienced many?


No. 8 The Big Crisis

Market Crash
Market Crash

For anyone long enough in the financial sector, a hidden voice is saying “wait till the big crisis comes and let’s see what comes out with it.”

The moment fortunately almost always don’t come, keeping everyone in the business.  And when it comes, it is always beyond what everyone could imagine.  A crisis is not just financially destructive, but economically and socially catastrophic.

If you are in an era of crisis, pessimism and distrust fills air.  If you are in an era of growth, optimism and risk-taking is rampant.

Have you survived through 1, 2 or 3 crises or were you severely impacted?


Would you be a better financial expert or advisor if you are passed many of the Eureka moments?

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