Singapore 2nd Largest Bank $88 Billion OCBC Launches Avatar Banking in New App OCBC WoW (Whole-of Wealth) Featuring 2 Avatars (Wendy & Wayne) and Providing 24/7 Real-Time Personalized Wealth Management Services Including 1) Real-Time Curated News & Market Developments Relevant to Customers Portfolio, 2) Market Price Data from 7 Indices & Commodities, 3) OCBC Group Insights & House Views and Implications on Customers Portfolio, 4) Tracking of Customers Portfolio & 5) Actionable Investment Ideas Based on Customers Profile & Risk Appetite, OCBC WoW Beta Version Will be Released to Select Group of OCBC Employees & OCBC Premier Private Client Customers (At Least S$1.5 Million / $1.2 Million AUM)
3rd July 2026 | Hong Kong
Singapore 2nd largest bank OCBC ($88 billion market value) launches Avatar Banking in new app OCBC WoW (Whole-of Wealth) featuring 2 avatars (Wendy & Wayne) and providing 24/7 real-time personalized wealth management services including 1) Real-time curated news & market developments relevant to customers portfolio, 2) Market price data from 7 indices & commodities, 3) OCBC group insights & house views and implications on customers portfolio, 4) Tracking of customers portfolio & 5) Actionable investment ideas based on customers profile & risk appetite. OCBC WoW beta version will be released to select group of OCBC employees & OCBC Premier Private Client customers (At least S$1.5 million / $1.2 million AUM). Announcement (1/7/26): “OCBC unveils avatar banking to transform the way it engages customers. The Bank’s new app, OCBC WoW, incorporates two avatars delivering hyper-personalised wealth management services on a real-time basis, 24/7. Over time, OCBC WoW will leverage its AI-native environment to extend its range of products and services to meet customers’ increasingly sophisticated needs and build deeper and stickier relationships. With AI, Digital, Data (ADD) at the core of the Next Frontier corporate strategy, OCBC will intensify the build-up of its AI-native environment to support a test-and-learn culture. This approach enables rapid, low-cost experimentation through prototyping, allowing promising ideas to be quickly refined and scaled into agile, high-impact execution. Spanning wealth management to becoming a daily go-to news destination, and from lifestyle rewards to core banking services, OCBC WoW aims to establish itself as a “digital financial companion” seamlessly integrated into customers’ everyday lives. In its beta version, Wendy and Wayne, the two avatars in OCBC WoW – which means OCBC bringing the “Whole-of Wealth” proposition across the Group to customers – will show customers their investment portfolios, and deliver personalised market news and data combined with OCBC Group insights and top investment ideas across markets, geographies, currencies and themes. OCBC WoW anticipates customer needs and incorporates advanced portfolio intelligence. Wendy and Wayne will interact seamlessly with customers through voice or text. They will provide customers with sophisticated portfolio analysis, so they can better understand underlying exposures and sources of risk. This in turn empowers customers to make more informed decisions, optimise portfolio allocation and improve long-term investment outcomes. OCBC WoW enhances OCBC wealth advisors’ understanding of the investment needs of customers, enabling pro-active engagement with timely, relevant and tailored support. This encourages customers to invest more through OCBC, thus enlarging the share of customers’ wallet in OCBC’s ‘Whole-of-Wealth’ push …. … The beta version of OCBC WoW will be released to a selected group of employees and customers on an invitation-only basis. Customers who are invited are currently served by OCBC Premier Private Client (with minimum assets under management of S$1.5 million) wealth advisors. Subsequent phases of the beta version will be progressively rolled out, with enhancements driven by iterative prototyping and user feedback, underpinned by a nimble, scalable approach. A fuller roll-out is expected at a date to be announced … … The avatars, Wendy and Wayne, will initially engage customers in English. Languages such as Mandarin, Bahasa Melayu and Bahasa Indonesia will be progressively introduced. Down the line are tailored insurance solutions and banking services, a wider range of avatars and exclusive deals to celebrate customers’ investment milestones and rewards that cater to a wide spectrum of lifestyle preferences.”
“ Singapore 2nd Largest Bank $88 Billion OCBC Launches Avatar Banking in New App OCBC WoW (Whole-of Wealth) Featuring 2 Avatars (Wendy & Wayne) and Providing 24/7 Real-Time Personalized Wealth Management Services Including 1) Real-Time Curated News & Market Developments Relevant to Customers Portfolio, 2) Market Price Data from 7 Indices & Commodities, 3) OCBC Group Insights & House Views and Implications on Customers Portfolio, 4) Tracking of Customers Portfolio & 5) Actionable Investment Ideas Based on Customers Profile & Risk Appetite, OCBC WoW Beta Version Will be Released to Select Group of OCBC Employees & OCBC Premier Private Client Customers (At Least S$1.5 Million / $1.2 Million AUM) “
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OCBC Group CEO, Tan Teck Long: “We are changing the ‘face of banking’. Starting with wealth management, we are transforming how we engage customers with the use of avatars and hyper-personalisation on a real-time basis, 24/7. “The ability to roll out new features in quick succession in a viable manner is made possible because of an AI-native environment. Hyper-personalisation goes from being a buzz word to being a reality with intelligence built into the foundation. With ADD – AI, Digital, Data – at the core of our growth push, we are very excited that OCBC WoW is only the beginning.”
Singapore 2nd Largest Bank $88 Billion OCBC Launches Avatar Banking in New App OCBC WoW (Whole-of Wealth) Featuring 2 Avatars (Wendy & Wayne) and Providing 24/7 Real-Time Personalized Wealth Management Services Including 1) Real-Time Curated News & Market Developments Relevant to Customers Portfolio, 2) Market Price Data from 7 Indices & Commodities, 3) OCBC Group Insights & House Views and Implications on Customers Portfolio, 4) Tracking of Customers Portfolio & 5) Actionable Investment Ideas Based on Customers Profile & Risk Appetite, OCBC WoW Beta Version Will be Released to Select Group of OCBC Employees & OCBC Premier Private Client Customers (At Least S$1.5 Million / $1.2 Million AUM)
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