European Commission (EC) Fines Luxury Fashion Groups Gucci, Chloe & Loewe $183 Million (€157 Million) for Anticompetitive Pricing Practices by Restricting Online & Retail Sellers from Setting Their Own Pricing
18th October | Hong Kong
The European Commission (EC) has fined luxury fashion groups Gucci, Chloe & Loewe $183 million (€157 million) for anticompetitive pricing practices by restricting online & retail sellers from setting their own pricing. Announcement (14/10/25): “The European Commission has fined fashion companies Gucci, Chloé and Loewe for fixing resale prices, in breach of EU competition rules. The Commission’s investigation revealed that the three companies restricted the ability of the independent third-party retailers they work with to set their own online and offline retail prices for products designed and sold by Gucci, Chloé and Loewe under their respective brand names. This kind of anticompetitive behaviour increases prices and reduces choice for consumers. The fines, which were reduced in all three cases due to the companies’ cooperation with the Commission, amounted to over €157 million in total. The infringement – Gucci, Chloé and Loewe are fashion companies headquartered in Italy, France and Spain respectively. They are all active in the design, production, and distribution of high-end fashion products, including apparel, leather goods and various accessories. The Commission’s investigation revealed that these three fashion companies engaged in a practice called resale price maintenance (‘RPM’). They restricted the ability of both their online and brick-and-mortar retailers, which are independent resellers, to set their own retail prices for almost the entire range of products designed and sold by Gucci, Chloé and Loewe under their respective brand names, including apparel, leather goods, shoes and fashion accessories. The infringements covered the whole territory of the European Economic Area (‘EEA’). In particular, the three fashion companies interfered with their retailers’ commercial strategies by imposing restrictions on them, such as requiring them to not deviate from: (i) recommended retail prices; (ii) maximum discounts rates; and (iii) specific periods for sales. In certain cases, and at least temporarily, they also prohibited retailers from offering any discounts. Gucci, Chloé and Loewe strived to have their retailers apply the same prices and sales conditions they applied in their own direct sales channels.”
“ European Commission (EC) Fines Luxury Fashion Groups Gucci, Chloe & Loewe $183 Million (€157 Million) for Anticompetitive Pricing Practices by Restricting Online & Retail Sellers from Setting Their Own Pricing “
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European Commission (EC) Fines Luxury Fashion Groups Gucci, Chloe & Loewe $183 Million (€157 Million) for Anticompetitive Pricing Practices by Restricting Online & Retail Sellers from Setting Their Own Pricing
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