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United States $83 Billion Media Giant Comcast Broadcast Unit (Sky) to Buy UK $3.7 Billion Broadcaster ITV Business (ITV Media & Entertainment) for $2.1 Billion (£1.6 Billion, Include Debt) in All-Cash Deal 

9th July 2026 | Hong Kong

United States media giant Comcast ($83 billion market value) broadcast unit (Sky) has announced to buy UK broadcaster ITV ($3.7 billion market value) business (ITV Media and Entertainment) for $2.1 billion (£1.6 billion, include debt) in all-cash dealITV Media & Entertainment – We’re a growth engine for businesses and brands – work with us to build your presence across TV, on-demand, social and YouTube, whether you’re new to TV or back for more. We’re the biggest commercial broadcaster in the UK, so we’ve got unmatched reach, famous faces, and all the glitz and glamour you need. Whatever size your business, we’ll find your fit on ITV.  ITV – ITV is a producer, streamer and broadcaster, consisting of ITV Studios and Media & Entertainment (M&E). ITV is the UK’s largest commercial streamer and broadcaster. Through M&E, we make brilliant British-focused content available on ITVX – our free, advertiser-funded streaming service – alongside our free-to-air linear TV channels and third-party partners, allowing viewers to watch whenever and wherever they choose. For advertisers, ITV offers a compelling combination of mass audience reach, targeted advertising, and innovative commercial and creative partnerships, all delivered in a brand-safe, reliably measured environment across ITVX and our linear TV channels. We further extend this scale and reach by offering digital advertising around our content, and partner content on YouTube.

“ United States $83 Billion Media Giant Comcast Broadcast Unit (Sky) to Buy UK $3.7 Billion Broadcaster ITV Business (ITV Media & Entertainment) for $2.1 Billion (£1.6 Billion, Include Debt) in All-Cash Deal “

 



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United States $83 Billion Media Giant Comcast Broadcast Unit (Sky) to Buy UK $3.7 Billion Broadcaster ITV Business (ITV Media & Entertainment) for $2.1 Billion (£1.6 Billion, Include Debt) in All-Cash Deal 

London, United Kingdom



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