8 Reasons Why Dual Currency Can Help to Build a Strong Relationship With Clients
No. 1 You get to Engage Clients Anytime, 24 Hours a Day if You Wish.
Any news could positively or negatively impact any investments and foreign currency positions. Take advantage of falling currency to buy more. You get to build a close relationship with your customer anytime.
FX is also the most liquid trading instrument in the world with more than $5.5 trillion daily. The foreign exchange market operates 24 hours a day, except for the twilight hours where trading slows drastically.
As client expects you to recommend an investment, discussing about currency is a truly neutral topic. What better reason to call your client or a non-client to inform about a currency movements and its potential impact.
No. 2 Taking a Holiday Involves You
Inevitably, your client will ask you about foreign exchange rates when they are going on a holiday or sending their kids to University in Australia, UK or US. They will always ask you the golden question:” Is this a good time to buy “ and follow up with a “ Let me know if it is a good time to buy.”
You can share with them your bank’s insights, what your other clients usually do, and the different strategies to build up the currency they need.
And because it is holiday or sending their kids to school, the risks of currency is overidden by their happiness or pride. Somehow, this is a natural route into starting Dual Currency Investment.
No. 3 Foreign Exchange Sounds like Rocket Science
In Investments, it is difficult to avoid USD which leads to EUR, JPY, AUD, CAD, CHF. Add in CNH, IDR, INR, MYR and the conversation stops there.
Foreign Exchange is complex to many people. It sounds like Rocket Science to them. Many people discuss about Foreign Exchange, without knowing what they are talking about.
So the moment the client sees a news regards to currency plunging, where journalists, newscasters, economists would often sensationalise the headlines, you should expect a call soon.
No. 4 Educate Clients
Foreign Exchange is more complex than Equities and Bonds for the only reason that Equities and Bonds provides potential returns whereas Foreign Exchange has none (except swap points if you understand FX).
Since most people (on the streets) and wealth managers focus a lot on Equities or Bonds, it is very easy to be the “expert” in Foreign Exchange because it is the road less travelled. And likely, you are the only one among all the wealth managers, trying to educate your client in Foreign Exchange.
” Information is not Knowledge ”
~ Albert Einstein
No. 5 Losing Money in Dual Currency or Margin Trading
Some clients had lost money in Dual Currency or Margin Trading. Or the perception remains. Being able to connect with clients about their losing experience is a strong engagement activity.
Talk to them, listen to them and understand where exactly the trade went wrong. Know if it is a timing mistake (as if we know) or a trade idea structure problem or maybe the, everyone just have no clue what is going on.
Nail the issue with the client, and client will be happy to have at least a partial closure to a bad experience. This conversation will help you to forge a strong relationship with client, knowing that both can use that as a strong reference and experience.
No. 6 Convincing Clients to go into Dual Currency, Again
Once bitten, twice shy. Why put your expertise and client’s money on the line when it is so difficult to earn money from dual currency? But what better way to forge a strong ties than to right a wrong?
Perhaps, it is time to re-visit how dual currency works and why it has a strong value in the market.
Sidenote: There is no correlation to knowledge & expertise and being right on investments. The same principle applies to currency. Follow us as we unveil the secrets of portfolio management in 2016.
No. 7 Recurring Revenue & Income
Yes. Dual Currency Investment provides recurring revenue and income – revenue for the banks and income for the client. Weekly, fornightly, monthly or any period, Dual Currency Investment is fully customisable.
This makes doing the trade such a joy, especially when discussing with customer the possible scenarios. And when the client ask for better rates, the client knows your bank earns a spread. That is transparency.
No. 8 It is Still Cash after All
How often have you heard “ Once converted, just leave it there.“ When this happens, it either means things didn’t turn out as smooth, or the intent had been met. As long as the currency had been converted, it is always there – which is great news.
Simply because, it becomes a constant talking point. If something should be done, more should be done or why it was there in the first place. This easily leads to other investment ideas.
And the best part is: It is cold hard cash. Not some useless stocks or defunct bonds showing up on the portfolio with a – 90% loss.
So, this is 8 reasons how you can build a strong relationship with client with Dual Currency.
- Top 2 Products to build a strong relationship with client in retail banking
- 10 Reasons how Unit Trust can help you to build a strong relationship with client