United States SEC Reviews ETFs Investing in Innovation Asset Classes or Novel Investment Strategies, Focuses on Ways to Facilitate ETF Innovation, Protect Investors, Maintain Fair, Orderly & Efficient Markets and Facilitate Capital Formation, ETF Increased from $4 Trillion AUM in 2019 to $12 Trillion in 2025
2nd July 2026 | Hong Kong
United States Securities and Exchange Commission (SEC) is reviewing & inviting public comments on ETFs (Exchange-Traded Funds) investing in innovation asset classes or novel investment strategies, focusing on ways to facilitate ETF innovation, protect investors, maintain fair, orderly & efficient markets and facilitate capital formation. ETF increased from $4 trillion AUM in 2019 to $12 trillion in 2025. Announcement (30/6/26): “The Securities and Exchange Commission today issued a request for public comment on exchange-traded funds (ETFs) seeking to invest in innovative asset classes or engage in novel investment strategies. The request focuses on ways to facilitate innovation in the ETF space while protecting investors, maintaining fair, orderly, and efficient markets, and facilitating capital formation. The Commission encourages feedback on the important questions raised in today’s release. The Commission requests comment with respect to the status of certain novel ETFs as investment companies, the regulation of novel ETFs, and how the registration process for novel ETFs can continue to operate effectively. The public comment period will remain open for 60 days following publication of the request for comment in the Federal Register.” SEC Chairman Paul S. Atkins: “Innovation in exchange-traded funds depends on a consistent, transparent, and efficient regulatory framework. The Commission’s request for comment seeks input from the public on how the U.S. ETF market can continue to grow and innovate while serving investors effectively, and I look forward to reviewing feedback from market participants as we evaluate how to best respond to recent market changes. Exchange-traded funds are a tremendous success story, growing from $4 trillion in 2019 to over $12 trillion at the end of 2025. As ETFs continue to grow and novel strategies emerge, public engagement is essential to answering key questions to make the next years of development a success,” said Brian Daly, Director of the SEC’s Division of Investment Management.
“ United States SEC Reviews ETFs Investing in Innovation Asset Classes or Novel Investment Strategies, Focuses on Ways to Facilitate ETF Innovation, Protect Investors, Maintain Fair, Orderly & Efficient Markets and Facilitate Capital Formation, ETF Increased from $4 Trillion AUM in 2019 to $12 Trillion in 2025 “
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United States SEC Reviews ETFs Investing in Innovation Asset Classes or Novel Investment Strategies, Focuses on Ways to Facilitate ETF Innovation, Protect Investors, Maintain Fair, Orderly & Efficient Markets and Facilitate Capital Formation, ETF Increased from $4 Trillion AUM in 2019 to $12 Trillion in 2025
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